Media Head

On-site - Makati 1-3 Yrs Exp Master Full-timeShareJob DescriptionDescriptionJob title:MEDIA HEADJob type:Full-TimeEmp type:Full-timeMEDIA, COMMUNICATIONS, AND ENTERTAINMENTFunctional Expertise:MEDIA AND COMMUNICATIONSkills:ATLLocation:Job published: Job ID:43901JOB DESCRIPTIONThe Media Head (ATL & Digital Media) is responsible for developing and executing a strategic, innovative, and performance-driven media plan across Above-the-Line (ATL) and Digital channels. This role ensures the brand's media investments deliver maximum ROI while keeping the company at the forefront of media innovations.

The ideal candidate will have a strong understanding of both traditional and digital media landscapes, possess a passion for experimenting with emerging platforms, and lead a team that thrives on data-driven decisions and creative excellence. KEY RESPONSIBILITIES:Develop and execute an integrated media strategy across ATL (TV, Radio, Print, OOH, Cinema) and Digital Media (Social, Search, Display, Programmatic, Video, Influencer Marketing, etc.). Lead the research, identification, and implementation of emerging media trends, technologies, and platforms.

Ensure media strategies are aligned with business objectives and brand positioning. Collaborate with cross-functional teams (Creative, PR, Brand, and Data Analytics) to deliver holistic marketing campaigns. Drive a culture of experimentation in media planning by constantly testing new platforms, formats, and ad technologies.

Establish relationships with media partners, startups, and technology firms to gain early access to beta programs and new ad solutions. Evaluate and pilot AI-driven media buying, personalization, and automation tools to enhance efficiency. Leverage emerging technologies such as AR/VR, voice search, and connected TV for innovative brand activations.

Budgeting & ROI OptimizationDevelop, allocate, and manage media budgets across ATL and digital channels. Continuously optimize media spend through data-driven insights and performance analysis. Establish benchmarks and key performance indicators (KPIs) to measure campaign success.

Negotiate with media vendors, agencies, and technology providers to secure the best rates and value. Media Buying & ExecutionOversee end-to-end media buying and execution across ATL and digital platforms. Ensure seamless media placements and creative adaptations for different formats and channels.

Manage relationships with media agencies and vendors to drive best-in-class execution. Implement data-driven audience targeting strategies for precision media buying. Performance Monitoring & AnalyticsImplement robust measurement frameworks for tracking the effectiveness of media campaigns.

Analyze and report on media performance, ensuring continuous learning and optimization. Use tools such as Google Analytics, Meta Business Suite, DSP platforms, and Media Mix Modeling to measure impact. Stay ahead of data privacy regulations (GDPR, CCPA) and ensure media strategies comply with evolving standards.

Lead, mentor, and inspire a team of media planners, buyers, and analysts. Foster a high-performance culture by ensuring continuous learning and development within the team. Build strong partnerships with internal stakeholders to align media efforts with business goals.

Establish strong relationships with media agencies, publishers, and platform representatives. Collaborate with creative teams to ensure media plans are executed with engaging and impactful storytelling. Work closely with sales and business development teams to support revenue-generating media strategies.

QUALIFICATIONS:Bachelor's or Master's degree in Marketing, Advertising, Business, or related field.8 years of experience in media planning, buying, and strategy across ATL and digital media. Strong understanding of media landscapes, trends, and emerging platforms. Proven ability to drive innovation and experiment with new media formats.

Expertise in performance marketing, data analytics, and audience targeting. Excellent leadership, negotiation, and stakeholder management skills. Proficiency in media planning tools such as Nielsen, ComScore, Google Analytics, Meta Ads Manager, DSPs, and programmatic platforms.

Ability to thrive in a fast-paced, constantly evolving media environment. WORK SCHEDULE: Hybrid, Regular ShiftRequirementsPlease refer to job description. Strategic Planning Team Leadership Content Development Media Buying Branding Digital Marketing Analytics Budget Management Creative DirectionIf the position requires you to work overseas, please be vigilant and beware of fraud.

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