Marketing Manager

Key Responsibilities:

• Strategy Development:

Develop and implement comprehensive marketing strategies that align with company objectives, target audience needs, and market trends. Identify key growth opportunities and market positioning strategies.

• Campaign Management:

Lead the planning, execution, and optimization of multi-channel marketing campaigns across digital and traditional platforms (social media, email, paid ads, content marketing, events, etc.).

• Brand Management:

Ensure consistent brand messaging across all marketing materials and touchpoints. Help strengthen brand identity and maintain the integrity of brand guidelines.

• Market Research & Analysis:

Conduct market research to understand industry trends, customer behavior, and competitor activity. Use data insights to inform strategy, improve campaigns, and measure ROI.

• Team Leadership & Collaboration:

Manage and mentor a team of marketing professionals, providing guidance, feedback, and support. Collaborate with sales, product, and design teams to create impactful marketing materials and initiatives.

• Content Creation & Management:

Oversee the creation of high-quality content (blog posts, social media updates, videos, case studies, etc.) that resonates with the target audience. Work with designers and copywriters to ensure the content is on-brand and impactful.

• Digital Marketing:

Manage and optimize digital marketing efforts, including SEO, SEM, social media marketing, email campaigns, and online advertising. Track performance metrics and adjust strategies accordingly.

• Budget Management:

Develop and manage the marketing budget, ensuring that marketing efforts are cost-effective and achieve the desired results within budget constraints.

• Customer Relationship Management (CRM):

Utilize CRM tools to segment audiences, personalize communications, and manage customer engagement through various marketing channels.

• Event Planning & Execution:

Organize and manage marketing events such as product launches, webinars, trade shows, and promotional activities that increase brand awareness and drive customer acquisition.

• Performance Reporting & Analysis:

Monitor and report on the performance of marketing campaigns, providing regular updates to senior management on key metrics like engagement, leads, conversions, and sales growth.

Qualifications:

• Education:

Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or MBA is a plus.

• Experience:

5+ years of experience in marketing, with at least 2-3 years in a managerial or leadership role. Proven track record in driving successful marketing campaigns and increasing brand presence.

• Skills & Expertise:
• Strong knowledge of digital marketing techniques (SEO, PPC, social media, email marketing, etc.).
• Experience with analytics tools like Google Analytics, HubSpot, or similar platforms.
• Proficiency in marketing automation platforms and CRM tools (Salesforce, Marketo, etc.).
• Exceptional communication, copywriting, and content creation skills.
• Strong project management skills with the ability to juggle multiple initiatives.
• Experience in budget management and ROI analysis.
• Creative & Analytical:

A blend of creativity and data-driven decision-making. Ability to think outside the box while grounding decisions in data and performance metrics.

• Leadership & Teamwork:

Strong leadership and interpersonal skills to manage a team and collaborate with cross-functional departments effectively.

Job Types: Full-time, Permanent

Benefits:

• Company events
• Employee discount
• On-site parking
• Opportunities for promotion
• Promotion to permanent employee

Work Location: In person