Product Manager- DIALYSIS

Job Summary

Product managers are responsible for planning and developing the marketing strategy for a single product or group of products. They work with various company departments, including product development, market research, sales, advertising, and public relations and typically report to a marketing manager or marketing director.

As Product Manager, you will guide a team that is charged with a product line contribution as a business unit. This extends from increasing the profitability of existing products to developing new products for the company. You will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.

You must be able to communicate with all areas of the company. You will work with an engineering counterpart to define product release requirements. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel and key customers.

A product manager's key role is strategic, not tactical. The other organizations will support your strategic efforts; you won't be supporting their tactical tasks.

Primary Functions

1. Managing the entire product line life cycle from strategic planning to tactical activities

2. Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.

3. Driving a solution set across development teams through market requirements, product contract, and positioning.

4. Developing and implementing a company-wide go-to-market plan, working with all departments to execute.

5. Analyzing potential partner relationships for the product

KEY RESPONSIBILITIES – APPLICATION

1. Product Demonstration and installation

1.1 Provides technical and clinical leadership during the pre-selling process by demonstrating full range of product features including potential uses, product capabilities and benefits to customers.

1.2 Determines, prepares and sets-up the equipment and its accessories during product demo or installation; performs pre/post delivery inspection (PDI) of the equipment and prepares Arrival Inspection Report (AIR).

1.3 Develops and maintains a mastery of the product/equipment in order to provide high quality product presentation.

1.4 Coordinates with the Biomed Technician and/or Sales representative for the schedule of product demo and installation.

1.5 Performs all the duties expected of the product manager, including conducting customer visits, refining product strategy, conducting competitive analysis, delivering quality requirements on time, and communicating to internal stakeholders.

1. Training and after sales support

1.1 Provides clinical/application support to end users and develop, coordinate and deliver product training on software, application and/or equipment use thereby maintaining customer relationships after product delivery.

1.2 Educates the end-users on the proper handling, maintenance and other information that they need to know about the equipment during installation.

1.3 Support trade shows and professional conferences by performing product demonstration and promotion as well as customer training.

1.4 Represents the Company in attending local and/or overseas product training, conventions and exhibits to enhance relevant knowledge, techniques and skills.

1.5 Produce well-written post-training reports and provide regular feedback on customer satisfaction and needs within 7-days.

KEY RESPONISBILITIES – SALES AND MARKETING

1. Sales Generation

1.1 Promotions and selling activities

1.1.1 Achieve specific sales objectives/targets of the product.

1.1.2 Creates and increases product awareness by conducting product presentations and trials to prospective clients when necessary

1.1.3 Formulate and implement the marketing programs and strategies of the division.

1.1.4 Prepare quotations and coordinate with superiors on pricing policies

1.1.5 Participate in biddings by attending Pre-bid conferences and Bidding Session, collects abstracts of bids and facilitates other documents and requirements when necessary

1.1.6 Attend to customer needs and concerns.

1.1.7 Facilitate negotiations, close contracts / orders with clients within established authority and seek support from management when necessary

1.2 Market information

1.2.1 Assists management in formulation of plans and strategies by providing regular reports on current market situation.

1.2.2 Conducts market surveys and other activities assigned by management in area assigned.

1.2.3 Monitor competitive activities and provide superiors with regular feedback.

1.3 Good customer relations

1.3.1 Provides efficient customer service by attending to customer complaints and concerns.

1.3.2 Identifies key persons and decision makers, establishes and maintains business contacts, prompt response to customer needs and concerns

1.3.3 Monitors customer needs and proposes action points to management to assist him in achieving objectives

1.3.4 Strengthen and improve ties with customers

1. Planning and Forecasting

2.1 Prepares Sales Funnel per Sales Executive

2.1.1 Collate all necessary market database to ensure accurate analysis of each target hospital

2.1.2 Provide information needs towards the development of sales and marketing plans and programs by collecting, organizing and submitting field sales data gathered

1. Facilitation / Processing

3.1 Efficient Order Processing System

3.1.1 Tracks sales order process and facilitates processing of orders

3.1.2 Ensures timely delivery of orders through proper channels

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Medical Equipment Product Manager: 4 years (Required)

Work Location: In person