Brand Manager

3 days ago

Quezon City, National Capital Region, Philippines Personal Collection Direct Selling Inc. Full time ₱900,000 - ₱1,200,000 per year

This person will assist in product innovation projects across new segments and formats under the Health and Wellness categories, under the supervision of the Lifelab Health & Nutrition Category Director. The primary responsibility is to drive the end-to-end process of product ideation, incubation, commercialization, and post-launch evaluation to unlock growth opportunities within assigned segments.

Key Responsibilities

Innovation & Product Development

  • Support the design and execution of innovation projects within the skincare category, from concept to launch.
  • Conduct market scans, trend analysis, and competitive benchmarking to identify whitespace opportunities in skincare.
  • Collaborate with cross-functional teams (R&D, Marketing, Supply Chain, Finance, Regulatory) to develop feasible and differentiated product concepts.
  • Manage timelines and milestones to ensure projects progress efficiently from incubation to commercialization.

Commercialization & Launch

  • Support the creation of business cases, including volume, revenue, and profitability assessments.
  • Coordinate pre-launch readiness across functions, ensuring marketing, supply chain, and sales teams are aligned.
  • Contribute to go-to-market strategies, product positioning, and launch plans.

Post-Launch & Continuous Improvement

  • Track and evaluate product performance against business objectives.
  • Gather consumer and customer feedback to drive improvements and inform future innovation.
  • Support the preparation of reports and presentations on innovation outcomes and learnings.

Qualifications

  • Brand Manager level
  • Experienced in new product development and product management, preferably has a strong background in the Health, Nutrition, or Wellness category
  • Experienced in market and consumer insight
  • Excellent critical and analytical thinking skills
  • Excellent project management skills
  • Good communication skills, attention to detail, results-oriented, ability to lead self & influence others, and flexible
  • Creative, resourceful, persistent, and willing to learn
  • Experience in FMCG or Direct Selling companies is a plus

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