pr / seo specialist

Job Description :
PR/SEO Specialist

• Identification

Title of Position: PR/SEO Specialist

Department: SEO Team

• Organisational Association

Reports to: Operations Manager and SEO Lead

Coordinates with: Stakeholder, Operations Manager and or relevant persons within the department

About Officium
Welcome to Officium, your trusted "operations as a service" provider dedicated to helping small to medium-sized businesses achieve remarkable growth through offshoring, digitalisation, and automation. Our mission is simple yet powerful: to transform organisations by streamlining processes, providing complete transparency, and guiding your business's digital transformation journey.

At Officium, we understand the challenges faced by businesses in scaling their operations effectively. That's why we offer tailored solutions that allow you to focus on your core competencies while we handle the rest. Through process mapping, we unlock hidden efficiencies, empowering your business to operate seamlessly and with optimum productivity.

Transparency is at the core of our values. With Officium, you can experience complete visibility into your business processes and operations. We believe that a well-informed partnership yields the best results, which is why we are committed to providing you with comprehensive insights into your digital transformation journey.

Role Overview
As a PR/SEO Specialist, you will play a key role in strengthening the company's online visibility, domain authority, and brand reputation through a combination of
strategic SEO execution and digital PR outreach
. This role requires a professional who can bridge the gap between
technical SEO
and
relationship-driven brand exposure
, driving measurable organic growth and high-quality backlinks through ethical, creative, and data-informed campaigns.

The ideal candidate is both analytical and communicative, skilled in identifying backlink opportunities, crafting outreach strategies, and collaborating with media, influencers, and content partners to elevate brand presence. You will work closely with the SEO Lead and marketing team to plan and execute off-page SEO and PR initiatives that enhance search rankings, authority, and traffic.

You should bring a
blend of technical SEO knowledge, content marketing understanding, and PR relationship-building skills
, with a passion for achieving measurable SEO outcomes through strategic partnerships and storytelling that amplify the Faces Consent brand.

Key Responsibilities
SEO Strategy & Execution

• Support the development and execution of SEO strategies that enhance organic visibility and drive traffic growth.
• Conduct keyword research, competitor benchmarking, and content gap analysis to identify ranking opportunities.
• Collaborate with content teams to ensure alignment between SEO goals, content topics, and brand positioning.
• Regularly track and analyze SEO performance metrics, providing actionable insights and recommendations for continuous improvement.

Off-Page SEO & Link Building

• Plan, manage, and execute white-hat link-building campaigns to strengthen domain authority and search rankings.
• Identify and secure high-quality backlinks through guest posting, partnerships, PR placements, and influencer collaborations.
• Monitor and evaluate backlink quality, ensuring adherence to Google's best practices and avoiding spammy link sources.
• Analyse competitors' backlink profiles and develop outreach strategies to replicate or surpass their authority signals.

Digital PR, Media & Outreach

• Build and maintain relationships with journalists, bloggers, and media outlets to earn coverage and backlinks.
• Position founders and company spokespeople for expert commentary, interviews, and profile features across online media, industry publications, and podcasts.
• Develop and pitch PR campaigns or stories that highlight company expertise, achievements, and thought leadership.
• Coordinate with marketing and content teams to create shareable and newsworthy assets (e.g., infographics, articles, data insights) to support outreach.
• Track and report on digital PR campaigns, monitoring brand mentions, referral traffic, and earned media links.

Technical SEO & Site Health

• Work with developers to maintain website speed, proper indexing, and mobile responsiveness.
• Conduct technical audits using Google Search Console, Screaming Frog, or Ahrefs to detect crawl errors and broken links.
• Implement schema markup and structured data to enhance SERP visibility and improve click-through rates.

Content & Outreach Collaboration

• Work closely with the content or marketing team to ensure content aligns with link-building and ranking objectives.
• Monitor competitors' backlinks and content strategies to identify new opportunities.
• Skilled in keyword mapping, topic clustering, and aligning content with SEO goals.
• Can collaborate with writers/designers to produce content that ranks and attracts backlinks.
• Optimise existing and new content for improved organic performance, readability, and conversion.
• Collaborate cross-functionally with marketing, design, and web teams to ensure seamless execution of SEO and PR strategies.

Holistic SEO Strategy

• Understands how technical, on-page, and off-page SEO interact.
• Can independently plan and execute initiatives that grow organic visibility and authority

Qualifications And Skills
Technical Skillset:

• 3–5 years of experience in SEO, link-building, or digital PR (preferably for SaaS, tech, or marketing-led companies).
• Proven track record of securing high-quality backlinks and media placements through outreach and PR campaigns.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console.
• Experience using outreach and PR tools (e.g., Pitchbox, BuzzStream, , Muck Rack, HARO).
• Strong understanding of link-building metrics (domain authority, referring domains, anchor text distribution, link relevance).
• Familiarity with content management systems (e.g., WordPress, Webflow, or similar).
• Basic knowledge of Google Analytics, Tag Manager, and structured data markup.
• Ability to analyse data and translate it into actionable growth strategies.

Soft Skills And Professional Competencies

• Excellent written and verbal communication, with strong persuasive and relationship-building abilities.
• Skilled at crafting compelling media pitches and outreach messages that resonate with journalists and industry partners.
• Creative storyteller with the ability to connect brand messages to relevant trends and topics.
• Highly organised with exceptional attention to detail and follow-through.
• Results-driven, proactive, and adaptable in identifying new PR and SEO opportunities.
• Analytical Thinking: Ability to interpret data, trends, and performance metrics to refine strategies.
• Relationship Management: Skilled at establishing and nurturing media, influencer, and content partnerships.
• Strategic Execution: Balances tactical SEO delivery with creative digital PR initiatives.
• Collaboration: Works effectively across marketing, content, and leadership teams to align objectives and deliver measurable results.
• Continuous Learning: Keeps up to date with Google algorithm changes, SEO innovations, and digital PR best practices.

Why This Role Matters
The
PR/SEO Specialist
plays a crucial role in expanding the visibility, authority, and credibility of the Faces Consent brand across both search engines and digital media. This position bridges the gap between SEO performance and brand reputation, ensuring that Faces Consent is not only discoverable in search but also recognised as a trusted voice in the aesthetics and healthcare industry.

You will be responsible for driving the brand's online authority through strategic link-building, digital PR campaigns, and media outreach — positioning Faces Consent's founders and spokespeople as industry experts across publications, interviews, and podcasts. Your efforts will directly strengthen brand trust, increase referral traffic, and enhance search rankings, making this role essential to the company's long-term visibility, reputation, and market leadership.