digital marketing manager
2 weeks ago
Job Description
· Mainly responsible in the day-to-day PR work of overseeing campaign development and execution, including media relations, analytics. Strategy, and creative.
· Oversee content production such as adverts, videos, social media, online PR stunts and social media PR strategies.
· Develop, build and maintain a media (press, broadcast, blogger, online) contact base.
· Develop and build a contact base of social media influencers.
· Reach out and engage with journalists' bloggers and influencers via phone, face to face or email.
· Develop and distributes news, media advisory and feature articles to media
· In-charge of the brands lend-out units
Duties & Responsibilities:
· Drive and exceed business goals based on a profound understanding of the digital consumer journey and how to leverage the digital touch points deliver incremental reach, higher traffic/ conversion to e-commerce / sales and engagement.
· Set up effective and strategically targeted ads across a variety of platforms.
· Monitor performance of posts and ads, responsible for any optimizations.
· Manage and improve content and conversion to ensure right customer experience.
· Analyze market conditions and competitors across all platforms.
· Develop and monitor digital marketing initiative and prepare reports according to overall performance.
· Oversee Ecommerce Platforms
Qualifications:
· Must at least have a Bachelors/College Degree in Mass Communications or equivalent;
· At least 2 Year(s) of working experience in the related field;
· Should have broad and good connections with media (traditional, bloggers)
· Willing to work on site in Manila
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