digital marketing manager

3 days ago

San Miguel Metro Manila, Philippines Suntouch Technology Corporation Full time ₱900,000 - ₱1,200,000 per year

Job Description

· Mainly responsible in the day-to-day PR work of overseeing campaign development and execution, including media relations, analytics. Strategy, and creative.

· Oversee content production such as adverts, videos, social media, online PR stunts and social media PR strategies.

· Develop, build and maintain a media (press, broadcast, blogger, online) contact base.

· Develop and build a contact base of social media influencers.

· Reach out and engage with journalists' bloggers and influencers via phone, face to face or email.

· Develop and distributes news, media advisory and feature articles to media

· In-charge of the brands lend-out units

Duties & Responsibilities:

· Drive and exceed business goals based on a profound understanding of the digital consumer journey and how to leverage the digital touch points deliver incremental reach, higher traffic/ conversion to e-commerce / sales and engagement.

· Set up effective and strategically targeted ads across a variety of platforms.

· Monitor performance of posts and ads, responsible for any optimizations.

· Manage and improve content and conversion to ensure right customer experience.

· Analyze market conditions and competitors across all platforms.

· Develop and monitor digital marketing initiative and prepare reports according to overall performance.

· Oversee Ecommerce Platforms

Qualifications:

· Must at least have a Bachelors/College Degree in Mass Communications or equivalent;

· At least 2 Year(s) of working experience in the related field;

· Should have broad and good connections with media (traditional, bloggers)

· Willing to work on site in Manila

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