Senior Marketing Data Analyst

2X Pasig, National Capital Region, PhilippinesSenior Marketing Data Analyst2X Pasig, National Capital Region, Philippines1 week ago Be among the first 25 applicants

Offering opportunities for marketing and creative roles Let's connect. Position description: The Senior Data Analyst uses advanced analytics to interpret marketing data, create actionable insights, and optimize campaigns, collaborating across teams to enhance marketing strategies and achieve business objectives.

Collaborating closely with the stakeholder, marketing teams and other functions, the Senior Data Analyst translates data findings into strategic recommendations that drive business growth and competitive advantage. Primary Responsibilities:Strategic Assessment: Conduct data assessments to gauge client's data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders. Client Engagement: Establish and align procedures and timelines for data operations and KPIs with clients.

Build and stabilize data processes and workflows. Cross Functional Collaboration: Engage with MarOps to understand data sources and create workflows to create a seamless environment between all MarTech platforms. Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.

Strategy Development: Providing strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and overall marketing effectiveness. Data Analysis: Conducting in depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques and tools. Reporting and Visualization: Creating comprehensive reports and visualizations that effectively communicate insights to stakeholders, including marketing teams, executives, and clients.

Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget. People Management: Serve as a senior buddy to data analysts and associates, offering guidance and support to foster their professional development. Required Qualifications:Working Experience: 7 years of experience in Marketing or 7 years of working in an analytical role.

Analytical Skills: Ability to analyze, interpret, and manipulate data to derive meaningful insights. Marketing Proficiency: Knowledge of marketing metrics, customer segmentation and marketing campaigns. Technical Proficiency: Ability to work with databases, data visualization tools (e.g., Tableau, Power BI), and CRM systems (e.g., Salesforce) to extract and manipulate data effectively.

Communication Skills: Strong ability to communicate complex data findings and recommendations clearly to stakeholders. Leadership and Mentorship: Experience in guiding and mentoring junior analysts, fostering a collaborative and supportive team environment. Business Acumen: Understanding of industry trends, competitive landscape, and customer behavior to inform data analysis and strategy development.

Attention to Detail: High level of accuracy and thoroughness in data handling and analysis. Demonstrated ability to thrive in ambiguous environments. Ability to onboard and train new analysts effectively.

Bachelor's Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or a related field. Competitive packageIT equipment will be provided upon hireHMO with Dental CoveragePaid Bereavement/Family LeaveLife InsuranceMaternity & Paternity LeaveSeniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

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