
pr officer
1 day ago
Key Responsibilities:
1. Influencer/Affiliate/Media Personnel Identification and Outreach
- Research and identify potential influencers, affiliates, brand ambassadors, media personnel across various social media platforms.
- Develop and maintain a database of influencers relevant to our brand.
- Conduct outreach to influencers and manage initial communications to gauge interest and alignment.
2. Campaign Management
- Assist in the development and execution of influencer marketing campaigns.
- Coordinate with influencers to ensure campaign deliverables are met, including content creation, posting schedules, and compliance with brand guidelines.
- Track and manage influencer contracts, deliverables, and payments.
3. Relationship Building
- Build and nurture long-term relationships with influencers to foster brand loyalty and repeat collaborations.
- Act as the main point of contact for influencers, addressing their questions and concerns promptly.
4. Content Review and Approval
- Review influencer content to ensure it aligns with brand standards and campaign objectives.
- Provide feedback and guidance to influencers to optimize content performance.
5. Performance Tracking and Reporting
- Monitor and analyze the performance of influencer campaigns using relevant metrics (e.g., engagement, reach, conversions).
- Prepare regular reports on campaign performance and provide insights and recommendations for future initiatives.
6. Trend Analysis
- Stay up-to-date with industry trends, platform updates, and best practices in influencer marketing.
-Provide recommendations on how to incorporate new trends and strategies into our influencer marketing efforts.
Qualifications:
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Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
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At least 1-2 years of experience in influencer marketing, social media, digital marketing, or a related field.
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Experience working with influencers or managing social media accounts is a plus.
Skills
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Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing trends.
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Excellent communication and interpersonal skills.
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Strong organizational and project management skills.
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Ability to analyze data and provide actionable insights.
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Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and social media management tools (e.g., Hootsuite, Sprout Social).
Benefits:
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Competitive salary and benefits package.
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Opportunity for professional growth and development.
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Government Mandated Benefits (SSS, Pag-ibig, Philhealth)
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HMO upon regularization
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