Marketing Manager

2 weeks ago

Pasig, National Capital Region, Philippines First Gen Full time ₱1,200,000 - ₱3,600,000 per year

The Marketing Manager will be supporting the Head of Marketing and Brand Management in the development and execution of the brand strategy and marketing programs to achieve revenue growth.

Key Responsibilities:

  • Assist in the development, implementation, and monitoring of strategies.
  • Develop and execute tactical/ad hoc campaigns given competitor activities or changes in consumer behavior.
  • Track and analyze market trends (in relation to competitor activities, consumer behavior, local and international environment) to identify opportunities and optimize marketing strategies.
  • Establish relationship and support marketing requirements of business units and sales channels to help achieve targets.
  • Collaborate with key stakeholders and other cross-functional teams from ideation to execution of plans and initiatives.
  • Lead market research and customer satisfaction tracking.
  • Help in the preparation of Management Reports.

Minimum Qualifications: Minimum Qualifications:

  • Bachelor's degree holder preferably in Marketing, Management, Business, or other related fields
  • With at least 5 years related work experience
  • Willing to work in a hybrid setup

OUR BUSINESS First Gen Corporation (First Gen) is a leading independent power producer in the Philippines that primarily utilizes clean and indigenous fuels such as natural gas, geothermal energy from steam, hydro-electric, wind, and solar power. The company has 3,489 MW of installed capacity in its portfolio, powering 21.4% of the country's gross generation. First Gen is a natural gas pioneer and owns four out of the five natural gas-fired power plants in the country. These are the 1500-MW Sta. Rita and San Lorenzo plants, the 97-MW Avion and the 414-MW San Gabriel power plant. Avion will be the first power plant in the Philippines to run on aero-derivative gas turbines while the San Gabriel plant is expected to be the most efficient natural gas-fired plant in Southeast Asia. First Gen also has the largest portfolio of power plants that use clean, renewable and indigenous fuels. The plants are present in all three grids of the Philippines, and can serve the baseload, mid-merit and peaking market segments. "Going forward, we continue to keep our eye on remaining relevant, effective, pioneering, and smart about the choices we make in moving towards a decarbonized world… First Gen continues to care about the world we live in, and we will continue to dare to make positive contributions." – President and Chief Operating Officer, Francis Giles B. Puno

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