Marketing Manager

3 days ago

Manila, National Capital Region, Philippines Lucky Huarong Technology Inc. Full time $60,000 - $80,000 per year

We are seeking a highly motivated and results-driven Marketing Manager to join our dynamic team. The Marketing Manager will play a pivotal role in developing, implementing, and overseeing effective marketing strategies to enhance brand awareness, generate leads, and drive sales.

Key Responsibilities:

  1. Marketing Strategy Development

  • Design and implement comprehensive marketing strategies aligned with the company's business objectives.

  • Conduct market research to identify new opportunities and competitive trends.

  • Analyze customer insights, market trends, and competitor strategies to refine marketing approaches.

  1. Brand Management

  • Oversee and manage the company's brand presence across multiple platforms (online and offline).

  • Ensure consistent brand messaging and positioning across all marketing materials, campaigns, and communications.

  1. Campaign Management

  • Develop, execute, and monitor marketing campaigns across various channels (digital, social media, email, events, etc.).

  • Collaborate with internal teams (design, content, product) to create compelling marketing materials.

  • Optimize campaigns to improve lead generation, engagement, and conversion rates.

  1. Budget Management

  • Develop and manage marketing budgets for various campaigns and projects.

  • Track and report on spending, ensuring that marketing efforts are cost-effective and meet ROI targets.

  1. Team Leadership & Collaboration

  • Lead and mentor the marketing team, providing guidance on strategy, execution, and professional development.

  • Collaborate closely with sales, product, and customer service teams to ensure alignment and smooth execution of marketing plans.

  1. Performance Analytics & Reporting

  • Track, analyze, and report on the performance of all marketing initiatives using tools like Google Analytics, social media analytics, etc.

  • Provide actionable insights and recommendations based on campaign performance data to drive improvements.

  1. Digital Marketing & Social Media

  • Lead digital marketing efforts, including SEO/SEM, email marketing, content creation, and social media marketing.

  • Maintain and optimize the company's online presence, including website content, landing pages, and social media profiles.

  1. Customer Relationship Management

  • Work Closely with CRM systems and tools to segment audiences and personalize marketing efforts.

  • Build and maintain long-term relationships with customers and prospects through targeted marketing initiatives.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's Degree is a plus.

  • 3-5 years of experience in marketing, with at least 2 years in a managerial or leadership role.

  • Proven track record of successful campaign management and brand strategy implementation.

  • Strong understanding of digital marketing techniques, tools, and platforms (SEO, SEM, Google Analytics, Email Marketing, Social Media).

  • Excellent communication, leadership, and organizational skills.

  • Ability to analyze data and adjust strategies to improve outcomes.

  • Ability to manage multiple projects simultaneously and meet deadlines.

  • Strong interpersonal skills and ability to work in a team-oriented environment.

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