Lead, GTM Planner

2 weeks ago

Manila, National Capital Region, Philippines GCash Full time ₱1,500,000 - ₱2,500,000 per year

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

The Daily

  • Consolidate and update campaign Pod Lead to reflect the right level of support and execution across brand marketing (online and offline), media, social, PR, CRM and other marketing communications channels for tier 1, 2 and BAU campaigns.
  • Go-to-Market plans management supporting the design and delivery teams including social media, PR, trade, and CRM teams on all their assets to prevent duplication of requests and streamlining operations.
  • Leads development of communication strategy, with either the support of creative agencies or support of his/her Manager, depending on and tailor fit for the business need of the communication brief
  • Prepares a consolidated Go-to-Market campaign plan deck with all of the executions and schedule presentations to key approvers
  • Working with the design and delivery team to ensure planned executions are aligned with comms; timely delivery of assets and keeping cross-functional teams informed of assets availability to ensure no delay in campaign go-live.
  • Ensures solid project management, expertise in creative development, and problem solving as needed to ensure a timely campaign launch is achieved
  • Ensures creative materials match the channel strategy requirement
  • Ensures timely release and excellent implementation of campaign materials with media
  • Working with each functional team member to track and report campaign timelines
  • Consolidates all directions, feedback, and approvals from the cross-functional team to ensure that all stakeholders have been consulted in the course of strategic and creative development
  • Coordinate with internal stakeholders on approvals and checking on sensitivities of campaign activations.

The Essentials

  • Expert in project management
  • Expert knowledge in marketing communications strategy and creative development
  • Expert knowledge in social media and digital platforms
  • Working knowledge of target market insighting and research
  • Excellent communication, interpersonal and relationship skills.
  • Collaborative and can manage a large cross-functional team
  • Excellent leadership capabilities and strong interpersonal skills
  • Fast learner with an ability to adapt techniques based on requirements.
  • Organized and detail-oriented
  • Solutions-oriented mindset
  • Strong presentation skills
  • An open mindset and will seek out feedback to refine and develop their skills
  • Strong aptitude for building effective relationships in a fast-paced, constantly changing and deadline driven environment.

Work Experience

  • At least 3-5 years experience working in Brand/Product/Creative Marketing, AdvertisingAgency, and/or Digital Media Agency.
  • Has experience working as an Account Director in an advertising agency or a Brand Manager / GTM planner in Financial companies.
  • Has experience working in Tech, Finance, Banking, E-Commerce and Telco companies.

What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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