GTM & Content Lead (Philippines)

5 days ago

Manila, National Capital Region, Philippines Arrowster Full time ₱900,000 - ₱1,200,000 per year

About us

Arrowster is an San Francisco-based startup building the AI-native platform for studying abroad. We're backed by the founding team and board at
OpenAI, Duolingo, and Meta
.

Our product is a vertical AI agent for international education/studying abroad — starting with Philippines and SEA. AI will centralise all the insights students need, provide 24/7 support on basic queries, and eliminate boring paperwork. Meanwhile expert counselors step in to provide support where it matters most.

Mission

Automate the $100B student mobility market and facilitate the financial relationship for 2M+ international students annually.

What you'll do

  • Build our viral engine. We built our TikTok playbook in Vietnam from 10M to 100M+ views/month across TikTok and growing platforms.
  • Expand student distribution network across all high schools in Philippines.
  • Discover new distribution channels before competitors and establish them fast.
  • Own the entire growth funnel - from viral content to student conversions.

This role is for you if

  • You are extremely good at content -- you can easily crack viral components of any TikTok video, and spot out why a piece of writing doesn't hit within seconds.
  • You can find talent quickly and get them to execute the best work.
  • You solve problems obsessively and get excited by things others can't crack.

Bonus points if

  • You went to High School in Manila or a major city
  • Have strong connections with High School clubs
  • Have leadership experience organising people, e.g. in school clubs

Caution - it's not for everyone

  • 6-day work week in Manila - we're always building, but weekends are more flexible.
  • First month will be spent learning the best execution playbook from our team in Vietnam and US.
  • Urgency - do in a day what usually takes weeks, respond in minutes not hours.
  • Shameless persistence - be extremely persistent if it means winning.

But this is what you'll gain

  • Founding team equity and top-of-market salary.
  • Work directly with the CEO and founders - your ideas become real growth direction.
  • Learning curve that outpaces most marketers twice your age.
  • Training in Vietnam, immerse in a new culture, and gain global perspectives few achieve this early.
  • Work with people who match your intensity.

Application Deadline
: 15 Oct 2025, quantity: 01 - might close earlier when we have a suitable candidate.

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