Paid Ads Specialist
28 minutes ago
We are looking for a hands-on Paid Media Specialist who can plug into live agency workflows immediately. The role is responsible for planning, launching, optimizing and scaling paid media campaigns for a diverse portfolio of clients, primarily in lead-generation focused industries.
Key Responsibilities:
Campaign Set-up and Management
Launch and manage Paid Ads campaigns across Google Ads and Meta Platforms
Support additional platforms needed (Bing Ads, TikTok Ads, Programmatic)
Optimization and Performance Improvement
Continuously optimize campaigns to hit performance targets and maximize ROI
Analyze performance trends and proactively implement improvements
Troubleshooting and Quality Control
Identify and resolve tracking, performance and delivery issues efficiently
Ensure campaigns run smoothly with minimal downtime or data gaps
Tracking and Attribution
Implement and manage tracking using Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GCS)
Integrate Zapier workflows for CRM and lead tracking
Set up and manage CallRail tracking to evaluate call quality and conversion performance
Reporting and Insights
Generate clear, actionable performance reports
Provide insights and recommendations to improve campaign outcomes
Not just delivery numbers, but delivery narratives, Help the team understand why the campaign is performing and how we scale it.
Job Types: Full-time, Part-time
Pay: Php25, Php30,000.00 per month
Benefits:
- Work from home
Work Location: Remote
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