Senior Media Ads Buyer

4 days ago

Work from Home, Philippines Smart Outsourcing Solution Full time

We are seeking a seasoned Senior Media Ads Buyer to lead the strategy, planning, execution, and optimization of paid media campaigns across Meta (Facebook & Instagram), TikTok, and Google (Search, Display, YouTube).

The ideal candidate is a data-driven digital strategist with 5+ years of agency experience, a deep understanding of performance marketing metrics, and a proven ability to maximize ROI through creative testing, audience insights, and analytical rigor.

Key Responsibilities

  • Campaign Strategy & Execution:

Plan, launch, and manage high-performance paid media campaigns across Meta, TikTok, and Google Ads — focused on lead generation, e-commerce growth, or brand awareness.

  • Testing & Optimization:

Design and execute A/B and multivariate tests for creatives, audiences, and bidding strategies; define hypotheses, track results, and iterate based on data-driven insights.

  • Performance Analysis:

Monitor and optimize campaign performance daily and weekly — adjusting bids, budgets, targeting, and creative assets to achieve or exceed client KPIs (CPA, ROAS, CTR, etc.).

  • Reporting & Insights:

Develop detailed reports and dashboards highlighting key trends, insights, and recommendations; present findings to clients and internal teams.

  • Budget Management:

Oversee large-scale media budgets, ensuring efficient pacing and accurate forecasting while driving measurable results within spend limits.

  • Collaboration:

Work closely with creative, analytics, and account management teams to align campaign strategies, provide feedback on creatives, and recommend landing page or funnel improvements.

Required Qualifications & Skills

  • 5+ years of proven experience in paid media buying or performance marketing in an agency or high-growth environment.
  • Hands-on expertise in Meta Ads Manager (including Conversion API), TikTok Ads Manager, and Google Ads (Search, Display, YouTube).
  • Deep knowledge of campaign setup, optimisation, and data-driven scaling.
  • Strong analytical and quantitative skills — able to interpret performance data, identify trends, and make strategic recommendations.
  • Proven track record in designing and executing A/B testing frameworks.
  • Experience managing significant monthly budgets and delivering measurable ROI improvements.
  • Excellent communication and presentation skills; comfortable working directly with clients and cross-functional teams.
  • Up-to-date with digital marketing trends, attribution models, privacy changes (iOS14+, GA4), and emerging ad technologies.

Nice-to-Have

  • Experience with marketing automation tools, data visualization, or attribution modeling.
  • Familiarity with creative testing frameworks, CRO principles, or pixel/server-side tracking setups.
  • Leadership or team management experience within a digital agency.

Job Type: Full-time

Pay: Php80, Php100,000.00 per month

Benefits:

  • Company events
  • Opportunities for promotion
  • Paid training
  • Work from home

Application Question(s):

  • What's the largest monthly ad spend you've personally managed?
  • Are you familiar with Meta's Conversion API (CAPI) or Google's Enhanced Conversions?
  • Describe your process for setting up proper tracking (UTMs, pixels, conversion events).

Experience:

  • Meta, Google, and TikTok: 5 years (Required)
  • A/B testing: 3 years (Required)

Work Location: Remote

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