Marketing Manager

11 hours ago

Makati City, National Capital Region, Philippines Star Eye Specs Corporation Full time ₱900,000 - ₱1,200,000 per year

Job Description:

Star Eye Specs Corp is looking for a creative and strategic Marketing Manager to lead brand development, customer engagement, and campaign execution across our growing optical retail chain. This role is ideal for a dynamic marketer who thrives in both digital and physical retail spaces. You'll take charge of developing integrated marketing strategies, driving brand visibility, leading promotions, and creating strong partnerships. If you're a hands-on leader with a flair for storytelling, data-driven decision-making, and team management, we'd love to hear from you.

Key Responsibilities:

Marketing Strategy & Planning:

  • Develop and execute marketing plans tailored to the optical retail industry.
  • Create brand positioning and messaging for eyewear, lens products, and services.
  • Monitor market trends and competitor activity to identify opportunities.

Campaign Management:

  • Plan and launch seasonal and product-focused campaigns across digital and physical channels.
  • Track performance metrics and adjust strategies based on analytics.

Partnerships & Promotions:

  • Coordinate co-branded marketing with suppliers, clinics, and retail partners.
  • Manage retail activations, promotional events, and PR initiatives.

Digital & Content Marketing:

  • Oversee content creation for social media, email, and in-store materials.
  • Manage the brand's digital presence, ensuring alignment with marketing goals.

Team & Vendor Management:

  • Lead the internal marketing team and collaborate with external agencies or freelancers.
  • Ensure all creative outputs maintain brand consistency and are delivered on time.

Qualifications:

Education & Experience:

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Minimum 3 years of experience in a marketing role (retail/optical industry preferred)

Skills & Tools:

  • Strong leadership, project management, and communication skills
  • Proficient in digital marketing platforms (Google Analytics, Meta Ads Manager, etc.)
  • Excellent writing and visual storytelling skills
  • Experience managing multi-channel campaigns and marketing teams

Benefits:

  • Competitive salary with performance-based bonuses
  • Health benefits to support your well-being
  • Paid vacation and sick leave
  • Employee discounts on eyewear and optical products
  • Creative and supportive work environment with growth opportunities

Location:

Preferably based near Makati City

Work Schedule:Full-time onsite role

Monday to Wednesday (10 hours w/ 1 hour lunch break)

Thursday and Friday (9 hours w/ 1 hour lunch break)

Saturday (5 hours w/ 1 hour lunch break)

If you're excited to help shape the future of a growing optical brand, we'd love to see your application Please send your updated resume and a short cover letter to Let us know how your skills can bring fresh vision to Star Eye Specs Corp

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