Performance Marketing Lead

3 days ago

Manila, National Capital Region, Philippines Dermorepubliq Corporation Full time $60,000 - $80,000 per year

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Join to apply for the Performance Marketing Lead role at Dermorepubliq CorporationJob SummaryThe Lead Advertiser will oversee and analyze campaign performance data across platforms (Meta, Shopee, Lazada, TikTok) to optimize ad strategies and enhance ROI. This role includes generating actionable insights, producing detailed reports, and providing data-driven recommendations. The Lead Advertiser will guide and mentor the advertising team, offering strategic recommendations for ad optimizations and ensuring effective budget allocation, targeting, and creative strategies.

Additionally, they will stay informed on platform trends, conduct industry research, and troubleshoot underperforming ads, working collaboratively with cross-functional teams to improve overall ad performance. Job Title: Lead AdvertiserDepartment: MarketingWork Set Up: HybridReports

To: Marketing ManagerJob SummaryThe Lead Advertiser will oversee and analyze campaign performance data across platforms (Meta, Shopee, Lazada, TikTok) to optimize ad strategies and enhance ROI. This role includes generating actionable insights, producing detailed reports, and providing data-driven recommendations. The Lead Advertiser will guide and mentor the advertising team, offering strategic recommendations for ad optimizations and ensuring effective budget allocation, targeting, and creative strategies.

Additionally, they will stay informed on platform trends, conduct industry research, and troubleshoot underperforming ads, working collaboratively with cross-functional teams to improve overall ad performance. Key ResponsibilitiesAd Campaign Data AnalysisAnalyze and interpret campaign performance data across platforms (Meta, Shopee, Lazada, TikTok) to extract actionable insights that optimize ad strategies and improve ROI.Utilize advanced analytics tools and techniques to monitor key metrics such as traffic, conversion rates, and sales performance, providing detailed reports and data-driven recommendations.Insights Generation & ReportingRegularly produce comprehensive reports summarizing campaign results, performance trends, and key insights for internal teams and stakeholders. Develop and present in-depth analysis of customer behaviors, market trends, and competitor performance to inform strategy improvements.

Actionable Strategy RecommendationsBased on data insights, recommend optimizations to advertising strategies, including targeting, budget allocation, ad creatives, bidding approaches, and audience segmentation. Develop and present clear, actionable recommendations to marketing and sales teams to enhance overall advertising performance and conversion rates. Platform & Industry ResearchStay up-to-date on the latest platform developments (Meta, Shopee, Lazada, TikTok) and advertising trends to ensure the company is utilizing the most effective strategies.

Share industry knowledge and platform changes with internal teams to inform decisions and improve overall ad performance. Optimization & TroubleshootingIdentify underperforming ads and campaigns through data analysis and work with cross-functional teams to identify issues and implement corrective actions. Analyze and optimize ad bidding strategies, targeting parameters, and other key elements to drive improvements in ad performance.

Qualification And RequirementsEducationBachelors degree in Marketing, Communication Arts, Advertising, or any related field. Experience2 to 3 years of experience in performance marketing or a related position.

Highly preferred if experienced in managing TikTok ads

Skills & CompetenciesTechnical Skills:In-depth knowledge of ad campaign performance analysis across platforms (Meta, Shopee, Lazada, TikTok). Proficient in using advertising analytics tools (e.g., Facebook Ads Manager, Google Analytics, TikTok Ads Manager). Strong understanding of budgeting, targeting, and creative strategies to optimize ad campaigns.

Ability to generate detailed performance reports and translate data into actionable insights. Experience with A/B testing and ad optimization techniques to enhance ROI.Soft Skills:Strong leadership and mentorship skills, with the ability to guide and develop an advertising team. Excellent analytical thinking with a focus on data-driven decision-making.

Exceptional communication skills, particularly in explaining complex data and recommendations to both technical and non-technical stakeholders. Ability to collaborate effectively with cross-functional teams (e.g., creative, marketing, and product teams). Strong problem-solving skills for troubleshooting and improving underperforming ads.

WORK ENVIRONMENTThis position operates in an office and remote support environments. EQUAL OPPORTUNITY STATEMENTDermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees. Seniority level

Seniority level

Not ApplicableEmployment type

Employment type

Full-time

Job function

Job function

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