Marketing Campaign Lead

Job Roles and Responsibilities*

(Please use bullet points or styles provided below)

The Marketing Campaign Specialist is responsible for planning, executing, and assessing integrated marketing campaigns across digital and offline

channels. The role exists to drive brand awareness, engagement, and lead generation by leveraging expertise in SEO, SEM, press releases, social

media, sponsorships, and events management. Operating within the marketing strategies defined by the department, the specialist ensures

campaigns align with brand objectives and target audiences, aiming for measurable growth in visibility and conversions.

Internal:

Marketing Manager (guidance and approvals)

Product & Marketing Department (collaboration on campaign goals)

Web Development Team (for website enhancements)

Cross-functional teams (for campaign execution coordination)

Sales Team (alignment on lead generation and campaign impact)

Marketing Analytics Team (for campaign performance tracking and

reporting)

External:

Media Outlets and Journalists (for PR strategies and media coverage)

Sponsorship Partners (aligning sponsorships with brand objectives)

Event Vendors and Organizers (for executing events)

Digital Advertising Platforms (e.g., Google Ads for SEM campaigns)

Key Duties and Responsibilities Measurement Criteria / Metrics

Campaign Planning & Execution

Develop comprehensive marketing plans and execute across digital and offline channels; ensure

alignment with brand objectives and audience targeting.

Success rate of campaigns, timely execution,

alignment with brand goals.

Digital Marketing

Implement SEO strategies, manage SEM campaigns, and create social media content to drive traffic

and conversions.

Increase in organic search visibility, conversion

rates, and social engagement.

Content Creation & Design

Write compelling copy and design graphics using tools like Adobe Photoshop and Illustrator; produce

video content for various marketing needs.

Quality and consistency of content, audience

engagement rates.

PR and Media Relations

Develop PR strategies, draft press releases, and build relationships with media outlets to enhance

brand reputation.

Number of media mentions, positive coverage,

and successful PR campaigns.

Events & Sponsorships

Plan and manage events such as webinars and product launches; secure and manage sponsorships to

support campaign objectives.

Successful event execution, sponsorship value,

and audience reach.

Campaign Evaluation

Track campaign performance, analyze metrics, and prepare reports with insights for future

optimization.

Accuracy of reporting, insights leading to

campaign improvement, ROI of campaigns.

Job Qualifications*

(Please use bullet points or styles provided below)

● Digital Marketing Strategy: Expertise in planning and managing marketing campaigns across digital platforms with tailored messages to

engage specific audiences.

● Content Creation and Copywriting: Expertise in crafting engaging content for ads, social media, and other marketing materials.

● Analytics and Data Interpretation: Ability to analyze and derive insights from campaign data using analytics tools to optimize performance

and measure ROI.

● Customer Journey Mapping: Understanding how to map the customer journey and create effective marketing touchpoints for a consistent

brand experience.

● Brand Management: Skills in maintaining brand consistency and building brand awareness through strategic PR and media engagement.

● Project Management Skills: Capability to plan and manage multiple campaigns simultaneously, ensuring timely execution and staying within

budget.

● Marketing Technology Proficiency: Knowledge of CRM tools for managing leads and content management systems for website updates and

landing pages.

● Industry Trends Awareness: Staying current with new digital marketing trends, platform updates, and changes in consumer behavior to

adapt strategies accordingly.

● Bachelor's degree in Integrated Marketing Communications, Marketing, or a related field.

● 3-5 years of experience in marketing, with a strong focus on digital marketing.

● Certification in Digital Marketing (e.g., Google Ads Certification) is preferred.

● PR or Media Relations certification can be an added advantage.