Sr. Analyst, Analytics

2 hours ago

Paranaque City, Calabarzon, Philippines Bloomberry Resorts and Hotels Inc. Full time ₱40,000 - ₱80,000 per year

  • Collects and analyzes data on the casino's events, promotions, offers and programs and provide recommendations and insights back to the business with observations, comments, and suggestions for action.

  • Helps company make marketing decisions by assessing their promotional needs, gathering pertinent data, and analyzing the results.

  • Assists in driving Marketing Analytics strategic roadmap

  • Conceive and create new customer segmentation and models to help understand customer lifecycle and behavior.

  • Perform regular analysis that identifies actionable marketing insights, marketing influenced revenue opportunities and functional cost-savings.

  • Collaborate and contribute to a center of excellence for Marketing Analytics and a common set of implementations, processes, and communications to gain marketing operational and production efficiencies.

  • Drive data warehouse development to ensure 360-degree view of all customer interactions across the resort.

  • Assist in development and execution of innovative casino marketing strategies that increase acquisition, conversion, property visits, and gameplay.

  • Collaborate with cross-functional teams and stakeholders to support the creation and management of promotional events, campaigns, and incentives designed to drive gaming revenue and player engagement.

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