Senior Planogram Manager

7 days ago

Tabaco, Bicol, Philippines LCC - Liberty Commercial Center Inc. Full time ₱600,000 - ₱1,200,000 per year

The Senior Planogram Manager is responsible for leading the development, execution, and optimization of store planograms across all categories to drive sales, maximize space productivity, and enhance the overall shopping experience. This role involves strategic planning, collaboration with category managers, suppliers, and store operations, while ensuring consistent implementation of visual merchandising standards across all branches.


Key Responsibilities
Planogram Strategy & Development
  • Lead the creation and execution of planograms for all product categories in line with company strategy.
  • Analyze store layouts, customer shopping behavior, and category performance to optimize shelf space allocation.
  • Collaborate with category managers and suppliers to ensure effective product placement that drives sales and profitability.
  • Maintain balance between brand visibility, customer convenience, and inventory control.
Execution & Compliance
  • Oversee rollout of new planograms across all stores, ensuring accuracy and compliance with guidelines.
  • Conduct regular store visits to audit implementation and ensure consistency in merchandising standards.
  • Provide training and support to store teams on planogram execution.
  • Ensure planograms adhere to legal, safety, and operational requirements (e.g., health & safety, expiry management).
Data Analysis & Reporting
  • Monitor category performance by analyzing sales data, space productivity, and inventory turnover.
  • Evaluate effectiveness of planograms and recommend adjustments to improve profitability.
  • Prepare reports for senior management on planogram efficiency, space utilization, and category contribution.
Leadership & Collaboration
  • Lead a team of planogram specialists/analysts, providing guidance and development opportunities.
  • Act as the key liaison between merchandising, operations, and suppliers for planogram execution.
  • Drive cross-functional initiatives to improve store layouts, signage, and in-store navigation.
  • Stay updated with retail trends, customer insights, and competitor merchandising strategies.

Key Skills & Competencies
  • Strong expertise in planogram software (e.g., JDA, Spaceman, Apollo, Blue Yonder).
  • Solid understanding of retail merchandising principles, category management, and consumer behavior.
  • Excellent analytical and problem-solving skills with attention to detail.
  • Strong leadership, team management, and stakeholder engagement skills.
  • Ability to manage multiple projects with tight deadlines.
  • Strong presentation and communication skills.

Qualifications & Experience
  • Bachelor's degree in Business, Retail Management, Marketing, or related field.
  • 5–8 years of experience in planogram management, merchandising, or category management (preferably in supermarket/retail).
  • Prior experience leading a planogram/merchandising team at a senior level is essential.
  • Experience in FMCG or supermarket chain operations is highly desirable.

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