Search Engine Optimization Manager
3 days ago
Key Responsibilities:
• Develop and implement effective SEO strategies tailored to the Tape's industry and business objectives.
• Conduct in-depth keyword research, competitive analysis, and site audits to identify growth opportunities.
• Optimize website architecture, metadata, content, and internal linking to improve crawlability and ranking.
• Collaborate with content creators and graphic designers to produce SEO-optimized blogs, landing pages, and product descriptions.
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Implement AI-driven SEO enhancements and integrate headless e-commerce frameworks to improve performance, scalability, and content personalization.
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Oversee SEO-focused content marketing initiatives, including blogging strategies, AI-assisted content training, and backlink-building campaigns to strengthen domain authority.
• Monitor, analyze, and report on SEO performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Stay up to date with the latest SEO best practices, algorithm changes, and digital trends.
• Identify and build high-quality backlink opportunities through ethical outreach strategies.
• Coordinate with the development team to implement technical SEO recommendations (site speed, mobile optimization, schema markup, etc.).
• Assist in local SEO strategy execution including GMB (Google My Business) optimization and citation building.
Qualifications:
• Proven experience as an SEO Manager, SEO Specialist, or similar role.
• Minimum 3 years of hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Moz, Ahrefs, Screaming Frog, etc.).
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Solid knowledge of HTML/CSS, content management systems (e.g., WordPress), and basic web development principles.
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Experience with headless e-commerce systems (e.g., Shopify Hydrogen, Contentful, Sanity, or Commerce) and their SEO implications.
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Familiarity with AI-powered SEO content generation and optimization tools.
• Experience with eCommerce SEO and platforms like Shopify, Magento, or WooCommerce is a plus.
• Familiarity with local SEO, especially for B2B industrial or manufacturing clients.
• Excellent analytical, organizational, and communication skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• A collaborative attitude with a passion for digital marketing and continuous learning.
• Bachelor's degree in Marketing, Communications, Computer Science, or related field preferred.
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