Customer Lifecycle Management Specialist

4 days ago

Manila, National Capital Region, Philippines ViewQwest Inc Full time $40,000 - $60,000 per year

Data Analysis & Reporting:

  • Collect and analyze data to support lifecycle strategies and campaigns.
  • Generate regular reports on KPIs, including churn rates, recontract performance, and campaign results.

Retention & Recontract Support:

  • Assist in executing campaigns to improve customer retention and recontract rates.
  • Monitor campaign performance and provide actionable insights to optimize results.

Cross-Selling and Upselling Execution:

  • Support the development and roll-out of cross-sell and upsell initiatives.
  • Collaborate with marketing and sales teams to promote relevant products and services to customers.

Referral Program Assistance:

  • Help manage referral programs, including tracking referrals and coordinating rewards.
  • Provide input on ways to enhance participation and program effectiveness.

Customer Experience Monitoring:

  • Track and report key metrics like CSAT and NPS.
  • Gather and analyze customer feedback to identify areas for improvement.

Campaign Operations:

  • Work closely with the manager to implement loyalty and engagement programs.
  • Ensure timely and accurate execution of lifecycle campaigns.

Value-Added Services (VAS) Support:

  • Assist in driving VAS adoption by supporting targeted marketing efforts.
  • Analyze and report on the performance of VAS campaigns.

Requirements:

  • Bachelor's degree in Business, Marketing, or a related field.
  • 2–5 years of experience in customer lifecycle management, customer experience, marketing, or related roles, preferably in the telecommunications or service industry.
  • Basic understanding of brand communications and campaign execution.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Proficiency in tools such as CRM systems, marketing automation platforms, and data analysis software.
  • Strong organizational skills and attention to detail.
  • Excellent communication and collaboration skills.

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