Marketing Coordinator

4 days ago

Manila, National Capital Region, Philippines Level 9 Virtual Full time $450,000 - $900,000 per year

Role Summary

The Marketing Coordinator plays a key role in strengthening brand visibility, generating qualified leads, and driving digital marketing performance. This requires a self-driven marketer who can plan and execute multi-channel campaigns, produce engaging content, optimize online presence, and analyze performance data.

This is a strategic, hands-on role blending creativity with analytics. You will collaborate closely with leadership to shape and refine marketing initiatives.

Key Responsibilities

Digital Marketing & Campaign Management

  • Develop and implement digital marketing strategies across key platforms
  • Manage and optimize campaigns on Facebook, Google, TikTok, YouTube, Instagram, and X
  • Monitor budgets, performance, and lead quality to meet growth targets

Content Creation & Social Media

  • Produce and schedule content (posts, videos, reels, stories, graphics)
  • Maintain a consistent brand voice and compelling messaging
  • Engage with audiences and respond/escalate inquiries

SEO & Website Management

  • Optimize website performance, user experience, and conversion rates
  • Execute SEO strategies and publish relevant blog content monthly
  • Track keyword performance and site analytics

Lead Generation & Reporting

  • Track and report KPIs such as cost per lead, conversions, engagement
  • Identify opportunities to reduce cost and increase lead volume
  • Provide recommendations to improve performance

Reputation & Brand Management

  • Monitor and respond to online reviews
  • Ensure positive brand presence across digital channels

Community Marketing & Partnerships

  • Research local events, sponsorships, and partnerships
  • Support referral programs and community engagement initiatives

Team Collaboration

  • Coordinate with internal teams and vendors for content capturing
  • Provide marketing assets and communications support to team members

Required Skills & Qualifications

  • 2–4 years of experience in digital marketing
  • Strong content creation skills, including short-form video production
  • Hands-on experience with paid ads and SEO
  • Strong analytical mindset and ability to report on performance
  • Excellent written and verbal English
  • Highly organized and able to work independently

Nice-to-Have Skills

  • Experience with AI video editing tools
  • Knowledge of email marketing automation
  • Experience with event marketing or community outreach
  • Industry experience in home services or similar fields

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