Social Media Manager

Analytical: Data interpretation and strategy optimization.

Technical: Familiarity with scheduling tools (Buffer, Later), Ad platforms, and analytics.

Interpersonal: Customer service and team collaboration.

Adaptable: Keeping up with Manila`s fast-moving digital trends.

Job Description

1. CONTENT CREATION AND DURATION

• Develop Content: Create engaging post, including images, videos, reels, stories and captions tailored to platforms like Facebook, Instagram, Tiktok, Twitter/X, LinkedIn, and Youtube. For example: In Manila. This might mean crafting Tagalog-English posts or trending Tiktok challenges.
• Design Visuals: Use tools like Canva, Adobe Photoshop, or Premiere Pro to produce graphics or edit videos (e.g., product promos for a Manila-based retailed like Lazada).
• Curate User-Generated Content: Source and re-post customer photos, reviews, or testimonials to boost authenticity.
• Align with Brand Voice: Ensure all content reflects the company`s tone-fun and youthful for brands like Jollibee, or professional for firms like BDO Unibank.

2. SOCIAL MEDIA STRATEGY AND PLANNING

• Set Goals: Define objectives, such as increasing followers, driving website traffic, or boosting sales (e.g., promoting a Manila event like a SM Mall sale).
• Create Content Calendars: Plan posts weeks or months in advance, scheduling campaigns around holidays (e.g., Christmas season in the Philippines) or product launches.
• Platform Selection: Choose the right platforms for the target audience-Instagram and Tiktok for Gen Z, LinkedIn for B2B clients in Makati.
• Trend Monitoring: Stay updated on trends, like viral challenges or new features (e.g., Instagram Reels), to keep content relevant.

3. COMMUNITY ENGAGEMENT

• Respond Interactions: Reply to comments, messages, and mentions to build relationships. For instance, addressing customer queries about a Manila restaurant`s menu on Facebook.
• Manage Feedback: Handle positive and negative reviews professionally, escalating issues when needed (e.g., complain about delivery delay).
• Foster Community: Encourage discussions, run polls, or host live sessions to boost engagement (e.g., Q&A for Filipino skincare brand).
• Collaborate with Influencers: Partner with local influencers or micro-influencers in Manila to amplify reach.

4. ADVERTISING AND CAMPAIGN MANAGEMENT

• Run Paid Ads: Set-up and monitor ad campaigns on platforms like Facebooks Ads, Tiktok Ads  or Google Ads to drive conversions (e.g., promoting a Globe eSIM plan).
• Budget Management: Allocate ad spend efficiently to maximize ROI, targeting specific Manila demographics (e.g., young professionals in Quezon City).
• A/B Testing: Experiment with ad formats, copy, or visuals to find what work best.
• Campaign Analysis: Track performance of promotions, like Black Friday sale to refine future strategies.

5. ANALYTICS AND REPORTING

• Monitor Metrics: Use tools like Meta Business Suiyte, Hootsuite, or Google Analytics to track KPIs such as engagement rate, reach, clicks, or follower growth.
• Generate Reports: Prepare weekly or monthly reports for stakeholders, highlighting successes (e.g., a post that went viral in Manila) or areas for improvement.
• Optimize Performance: Adjust strategies based on data (e.g., posting at peal times when Filipino audiences are active (like evenings).

6. COLLABORATION AND COORDINATION

• Work with Teams: Partner with marketing, sales, or creative departments to align social media with broader campaigns (e.g., a product launch for a Manila-based start-up).
• Liaise with Clients: For agency roles, manage clients accounts, like handling social media for local cafe chain.
• Engage External Partners: Coordinate with photographers, video graphers, or PR firms for events or shoots.

7. CRISIS MANAGEMENT

• Handle Issues: Address PR crises, like negative feedback going viral, with quick and tactful responses.
• Mitigate Risk: Monitor for brand missteps (e.g., culturally insensitive posts in the Philippines) and advise on damage control.

8. STAYING UPDATED

• Learn Continuously: Keep up with platform algorithm changes, new tools, or emerging platforms (e.g., if a new app gains traction in Manila).
• Attend  Training: Participate in webinars or workshops, common in Manila`s digital marketing scene, to sharpen skills.