Digital Marketing Analyst

4 days ago

Pasig, National Capital Region, Philippines SUNCOAST BRANDS INTERNATIONAL CORPORATION Full time ₱600,000 - ₱1,200,000 per year
  • Optimize content on various company websites for search engine visibility
  • Utilize Shopify analytics, Google Analytics and Facebook Pixel to collect and analyze data on website traffic
  • Work with digital marketing and brand communications officers to drive SEO in content creation
  • Monitor and analyze Facebook Ads and Google Ads budget and performance
    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in marketing campaigns
  • Work with and give recommendations to digital marketing officers to improve ad performance on various online platforms (Facebook Ads, Google Ads, email marketing, SMS marketing, etc)
  • Develop best practices for product names, descriptions and other content on online marketplace platforms for maximum search visibility and ensures that best practices are applied
  • Utilize promotional tools on online marketplace platforms to drive traffic to product pages
  • Create and develop lead generation and market research strategies using various methods
  • Research and implement strategies to improve traffic and engagement on websites, online marketplaces, email marketing, Facebook and Instagram
  • Acts as a key internal resource person for business intelligence and analytics
  • Perform other tasks may be assigned from time to time

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