Brand Manager

Are you ready to support in building iconic brands that nourish Filipino families every day? FrieslandCampina is looking for a passionate and strategic Brand Manager for Physical Availability to help drive the growth of our dairy portfolio. In this role, you will support the development of data-driven Brand Plans and ensure seamless execution to grow brand penetration and profitable volume. The role requires close alignment and integration of Brand Plans with Customer and Channel Plans from Sales teams.

If you're someone with strong business acumen, executional rigor, and a heart for impact, this is your opportunity to shape one of the most trusted names in the nutrition category. Join us and make a difference that matters—because every day, we're nourishing by nature.

What We Ask
You think beyond your role, act with purpose, and embody our mission to nourish Filipino families by nature.

• You're customer- and shopper-obsessed, decisive, and thrive in fast-paced environments where execution and results matter.
• Strong operational discipline and executional rigor; you turn plans into action that builds distribution, visibility, and conversion at the point of purchase.
• Bachelor's degree in marketing, Business, or related field
• Minimum of 3–5 years' experience in brand management, trade marketing, or sales within FMCG, ideally in food or nutrition categories.

What We Offer
A dynamic, purpose-driven work environment based in Makati City, surrounded by passionate and collaborative colleagues.

• Access to world-class training, mentorship, and regional career development opportunities.
• Competitive compensation package with healthcare, allowances, and annual performance incentives.
• A culture that values ownership—your ideas and actions directly shape brand and business results.
• The chance to make a real difference by nourishing the lives of millions of Filipino families every day.

Vacancy Description
The Brand Manager – Physical Availability supports development of data-driven Brand Plans and execute to grow brand penetration and profitable volume. The role aligns and integrates Brand Plans with Customer and Channel Plans from Sales teams.

• Develop annual Brand thematic consumer promotion in line with brand equity & campaigns strategy to drive reach & repeat.
• Develops an integrated insight-based brand touchpoint plan together with the mental availability brand led to drive reach & repeat, based on the touchpoint channel guidance of the CCD team.
• Develops effective POSM materials (including secondary displays, shelf communication and online touchpoint, etc.) based on the agreed touchpoint plan.
• Translate the communication of the Brand 'big idea' to the relevant in-store touchpoints and POSM materials – ensuring that we have the right communication (visuals/messaging) by touchpoint. Develop effective PoS materials that emphasize brand-relevant assets & drive high in-store conversion.
• Handing over the complete plan and execution to CCD for final printing and roll-out and co-develop the briefing and support CCD with the training of the field sales merchandisers.
• Detail out in-store activation activities and planning including key KPIs and the financial BC (in line with channel/customer promo and mental availability calendar) and closely align with Channel & Category Development team (in charge of execution)
• Provide input for Perfect Store guidelines and KPIs (incl. in-store touchpoints, shelf-layout, secondary placements) and work closely with Channel and Category Development team to monitor execution and measure compliance.
• Design effective trial plans in achieving trial targets for the brands in crossed channels activation planning ensuring effective re-purchase during campaigns.
• Determine impact of in-store brand activations on forecast & provide input to Sales
• Evaluate effectiveness of In-store activation programs against key KPI's and Business Case and specifically POSM and Promoter effectiveness with Consumer Insights team & share insights with both Brand and Sales teams

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.