brand manager

JOB SUMMARY:

The Brand Manager directly analyze and integrate various financial reports in developing strategies to overall manage the achievement of the brand's business goals. Brand managers also scout the market for viable distribution, adopt technology to develop, implement, track, and optimize digital marketing campaigns and social media through leading cross-functional teams to ensure successful and on-time execution of marketing initiatives. He also drives, trains, and engages concerned parties to achieve business objectives.

KEY RESPONSIBILITIES:

Brand Strategy:

• Develop and implement comprehensive brand strategies for assigned brands, aligning with the overall company vision.

• Conduct market research and analysis to identify target audiences, trends, and competitive landscapes.

• Create and maintain strong brand identities, including brand guidelines, messaging, and visual assets.

• Collaborate with design teams to develop innovative and visually appealing marketing materials.

• Develop, strategize and overall responsible for the achievement of the brand's business goals. Translates principal's direction to localized vision, mission and objectives for profitable business.

• Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.

Product Management:

• Oversee the product lifecycle, from concept to launch and post-launch analysis.

• Work closely with merchandising teams to develop product assortments that align with brand strategies and consumer preferences.

• Manage product-pricing, promotions, and inventory levels to optimize profitability.

• Monitor product performance and make data-driven decisions to improve sales and margins.

Marketing and Promotions:

• Develop and execute integrated marketing campaigns, including digital marketing, social media, PR, and in-store promotions.

• Collaborate with marketing teams to create engaging content and campaigns that resonate with the target audience.

• Manage the brand's social media presence and community engagement.

• Analyze marketing campaign performance and adjust strategies as needed.

• Leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.

Retail Operations:

• Work closely with retail teams to ensure brand consistency across all distribution channels.

• Develop and implement visual merchandising standards and guidelines.

• Monitor store performance and identify opportunities for improvement.

• Collaborate with sales teams to train and motivate them to deliver exceptional customer experiences.

Brand Partnerships and Collaborations:

• Identify and pursue strategic partnerships and collaborations to enhance brand visibility and reach.

• Negotiate and manage partnerships with influencers, retailers, and other relevant stakeholders.

Budget Management:

• Develop and manage marketing and promotional budgets.

• Monitor expenses and ensure efficient utilization of resources.

Team Leadership:

• Lead and mentor a team of brand associates.

• Foster a positive and collaborative work environment.

• Leads and also works with cross-functional teams (Marketing, Ops, Creatives) to ensure successful and on-time execution of marketing initiatives.

QUALIFICATIONS:

• Graduate of BS Marketing Management or any related course

• At least 3 years of experience in the same capacity preferably in the retail industry

• Proficient computer skills- MS Applications, Social Media

• Good oral and written communication

• Good interpersonal skills

• Highly organized and attention to detail and accuracy

• Has a sense of urgency and follow-thru