Pay-Per-Click Manager

2 weeks ago

Taguig, National Capital Region, Philippines Cooler City Trading Corporation Full time ₱420,000 per year

Designs, launches, and optimizes paid advertising campaigns on platforms like Google Ads and social media to drive targeted traffic and achieve business goals, such as generating leads or sales. They are responsible for keyword research, ad copywriting, bid management, budget allocation, A/B testing, performance analysis, and reporting to maximize a company's return on ad spend (ROAS).

  • Campaign Strategy: Developing comprehensive PPC strategies and launching targeted campaigns on various digital platforms.
  • Keyword Management: Conducting in-depth keyword research to identify relevant terms and effectively reach the target audience.
  • Ad Creation: Crafting compelling and concise ad copy, including relevant calls to action, to attract attention and drive clicks.
  • Budget & Bid Management: Allocating and managing ad budgets to maximize return on investment (ROI), adjusting bids to optimize performance.
  • Performance Analysis: Continuously monitoring key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and cost-per-click (CPC) to identify areas for improvement.
  • A/B Testing: Conducting A/B testing on ads and landing pages to enhance effectiveness and optimize results.
  • Reporting: Preparing and delivering detailed performance reports to stakeholders, providing data-driven recommendations for future strategies.
  • Landing Page Optimization: Ensuring landing pages align with ad copy, are persuasive, visually appealing, and designed to convert visitors into customers.

Skills & Qualifications

  • Analytical Skills: Strong analytical and mathematical skills to analyze campaign data and make informed decisions.
  • Technical Proficiency: Expertise in PPC platforms such as Google Ads and social media advertising, along with familiarity with analytics tools like Google Analytics.
  • Creative Skills: The ability to generate innovative ideas for ad copy, campaign strategies, and landing page design.
  • Communication Skills: Excellent verbal and written communication skills to collaborate with teams and report on performance.
  • Strategic Thinking: A deep understanding of digital marketing trends and the ability to integrate PPC campaigns into a broader marketing strategy.

Job Types: Full-time, Permanent

Pay: Php30, Php35,000.00 per month

Work Location: In person

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