Campaign Strategy

2 weeks ago

Taguig, National Capital Region, Philippines ByteDance Full time

Responsibilities
About the team

The team specialize in planning and executing both online and offline campaign initiatives tailored to user behavior. With a strong emphasis on data-driven performance analysis, content innovation (like livestreams and short videos), and collaborative execution, the team plays a key role in boosting platform engagement, efficiency, and e-commerce brand visibility.

Responsibilities

  • Campaign Execution: Develop and implement integrated brand campaigns for brand merchants, ensuring smooth execution and delivery

  • Strategic Planning: Design campaign strategies aligned with business objectives, market trends, and seller positioning to maximize impact

  • Cross-functional Collaboration: Work closely with internal teams, external agencies, and sellers to ensure accurate brand messaging and enhance seller satisfaction

  • Campaign Optimization: Monitor key metrics, analyze campaign effectiveness, refine strategies, and extract best practices

  • Industry and Consumer Insights: Stay informed on market trends, competitive landscape, and consumer behavior to strengthen campaign strategies

Qualifications
Minimum Qualifications

  • 3+ years of experience in brand marketing, e-commerce campaign operations, or a related field, with proven ability to manage brand promotion or marketing campaigns

  • Strong analytical skills with the ability to translate data into actionable recommendations

  • Excellent collaboration and project management skills

Preferred Qualifications

  • Highly curious, self-driven, and motivated to explore new initiatives

  • Prior experience managing creator programs, influencer campaigns, or livestream content operations is plus

  • Experience working at major international advertising agencies, or in digital marketing, social media, and cross-channel campaign execution is a plus

About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.​

Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.​

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

Diversity & Inclusion​

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

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