UX (User Experience) Designer

Position Objective:

The UX Designer play a critical role in improving the usability, accessibility, and user satisfaction of our digital products, including our customer-facing websites, mobile apps, and insurance portals.  S/he focuses on optimizing the interaction between users and a product, ensuring that the product is easy to use, efficient, and provides a satisfying experience. The goal is to create designs that meet both user needs and business goals, resulting in a seamless and positive user journey.

Roles and Responsibilities:

1. Journey Mapping:

2. Map out the user journey from beginning to end, identifying all touchpoints where users interact with the product.

3. Identify areas where users face difficulties and develop strategies to improve the flow and usability of the product.

4. Wireframing and Prototyping:

5. Create wireframes, mockups, and/or interactive prototypes to represent the product's design and functionality helping stakeholders visualize the final product and can be tested with users before development begins.

6. Usability Testing:

7. Conduct usability tests on wireframes, prototypes, and final products to identify issues and gather feedback.

8. Observe real users interacting with the product and analyze how they use it, then iterate on designs based on findings.

9. Collaborating with Stakeholders:

10. Work closely with product managers, developers, and other stakeholders to align on project goals, scope, and timelines.

11. Ensure that design decisions align with business objectives, technical constraints, and user needs.

12. Design and Interaction

13. Ensure that visual elements (e.g., typography, color scheme, icons) and interaction patterns are consistent throughout the design.

14. Focus on designing the interactive elements of the product, such as buttons, forms, navigation, and other controls that users interact with.
15. Make sure that these interactions are intuitive, efficient, and enhance the overall user experience.

16. Visual Design:

17. Apply visual design principles to create aesthetically pleasing and functional interfaces that engage users while aligning with brand guidelines.

18. Create designs that are both beautiful and functional, balancing usability with visual appeal.

19. Responsive and Mobile Design:

20. Design interfaces that are optimized, responsive and maintains usability for multiple devices, including desktops, tablets, and smartphones.

21. Iterative Design Process:

22. Continuously improve and iterate on designs based on user feedback, analytics, and testing results.

23. Collaboration with Development Teams:

24. Work closely with developers to ensure that design specifications are understood and implemented accurately.

25. Assist with the front-end development of interfaces, ensuring that designs are implemented as intended.

26. Documentation:

    • Create detailed documentation of design processes, design specifications, and rationale behind design decisions.
    • Ensure that all relevant stakeholders have access to up-to-date design assets and information.

    • Accessibility Considerations:

    • Ensure that the product is accessible to all users, including those with disabilities.

    • Adhere to accessibility guidelines and ensure that the design is usable by people with different abilities (e.g., color blindness, motor disabilities).

    • Continuous Learning & Industry Trends:

    • Stay updated on the latest design trends, tools, and technologies.

    • Continuously improve design skills and knowledge, adopting new practices and techniques as the field evolves.

Minimum Job Requirements:

• Education –

• Bachelor's degree in UX/UI Design, Graphic Design, or a related field.

• Experience

• Proven experience as a UX Designer for at least 1 year. Experience in a financial services or insurance company is an advantage.

• Proficiency with design and prototyping tools such as Figma
• Experience with designing and optimizing web and mobile experiences for both individual consumers and businesses.

• Special/Skills

• Strong understanding of UX principles, accessibility guidelines, and customer-centric design processes, especially in the context of complex digital products like insurance portals and apps.

• Familiarity with HTML, CSS, and JavaScript (preferred but not required).
• Strong communication skills to work effectively with cross-functional teams, including developers, product managers, and business stakeholders.
• Ability to balance user needs with business goals, particularly in the context of the insurance industry, where compliance and security are key concerns.