Partnership Marketing Specialist
5 days ago
QUALIFICATIONS:
- Bachelor's degree in marketing, Business, or related field
- Minimum 3-5 years B2B marketing experience
- Experience in construction or industrial sector marketing is a PLUS
- Proficient in using MS Applications (Word, Excel, Powerpoint)
- Willingness to work in Tambo, Parañaque
Market Research
► Conduct comprehensive market research to identify trends, demands, and competitive landscape within the construction and industrial sectors.
► Analyze data to pinpoint opportunities and potential challenges.
Developing Targeted Marketing Strategies
► Develop and implement customized marketing strategies tailored to the specific needs and preferences of businesses in the architectural and industrial sectors.
Product and Content Marketing
► Create compelling marketing materials and campaigns that effectively communicate the value proposition and technical specifications of products and services.
► Produce high-quality technical and industry-specific content, such as whitepapers, case studies, blog posts, and product descriptions, to showcase expertise and solutions.
Website and Social Media Management
► Optimize the company's website for conversions, user experience, and relevant industry content.
► Manage social media profiles on platforms like LinkedIn to engage with potential B2B clients and share industry insights..
Analytics and Reporting
► Utilize tools like Google Analytics, HubSpot, and industry-specific CRM systems to track and analyze the performance of marketing campaigns.
► Measure success and return on investment (ROI) through data-driven insights.
SEO and SEM Management
► Optimize website content for industry-specific keywords to improve search engine visibility within the architectural and industrial sectors.
► Manage search engine marketing campaigns to enhance organic and paid search rankings.
Paid Advertising and Industry Networking
► Manage search engine marketing campaigns to enhance organic and paid search rankings.
► Actively participate in online and offline industry events, forums, and groups to build relationships and stay informed about industry trends.
Email Marketing and Lead Generation
► Develop and execute effective email marketing campaigns to nurture leads, provide valuable content, and promote products or services.
► Implement lead generation tactics, such as gated content, webinars, and industry events, to attract qualified leads.
Staying Current with Industry Trends
► Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and the construction and industrial sectors.
► Ensure that marketing materials and strategies align with industry regulations, certifications, and compliance standards.
Collaboration with Sales Teams
► Work closely with sales teams to align marketing efforts with sales goals, provide qualified leads, and support sales initiatives.
Regulatory Compliance
►Stay informed about industry regulations, certifications, and compliance standards relevant to construction and industrial products. Ensure the marketing materials and strategies align with these standards.
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