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E-Commerce Manager

2 weeks ago


Paranaque City, Calabarzon, Philippines SUN BATTLEDORE INC Full time $60,000 - $120,000 per year

ABOUT US

Sun Battledore, Inc., is a leading sports retail company specializing in badminton, tennis, and basketball sportswear. With stores located in several malls across the Philippines, we are dedicated to providing high-quality products and exceptional customer service to sports enthusiasts of all levels.

POSITION OVERVIEW

Formulates strategies that concern the design and practicality of the company's online shops and digital platforms. He/she makes executive decisions to ensure existing frameworks help facilitate the generation of profit.  He/she is responsible for managing the entire e-commerce presence of the retail company.

This role involves facilitating communication between executive leadership and team members to ensure alignment on budgets and operational procedures. The E-Commerce Manager is accountable for the overall performance of the online store, driving sales, and improving the customer's online shopping experience.

DUTIES & RESPONSIBILITIES

●  Planning the online sales of the brand.

●  Developing marketing strategies of new products and services on the e-commerce platform.

●  Organizing and executing online promotion and sales events.

●  Analyzing website click-to-purchase conversion rates and effectiveness of promotions to determine what drive sales.

●  Analyzing consumer buying behavior and adjusting online advertising and email campaigns accordingly to maximize conversion.

●  Producing valuable and engaging content for our website and blog that attracts and converts our target groups.

●  Identifying potential new online markets and creating a plan to expand the e-commerce presence.

●  Setting various online sales goals and working with the team to ensure those goals are met.

●  Analyzing market trends and reviewing competitors' online products and prices.

●  Partnering with buying teams to estimate product demand for the online store.

●  Working closely with the marketing team to ensure products are given effective promotional attention on digital channels.

●  Developing and leading the e-commerce team to execute new concepts, business models, and channels to position the online business as an innovator and leader.

●  Staying up-to-date with the latest trends and best practices in online marketing and measurement.

QUALIFICATIONS

  • Minimum of 3 years work experience in E-Commerce Management, preferably in a similar industry.
  • Experience supervising and managing a professional staff of at least three.
  • Proficient with e-commerce platforms (e.g., Shopify, Magento, etc.) and related software programs.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Bachelor's Degree in Marketing, Business, or a related field required.
  • Master's Degree in Business or Management is a plus.
  • Strong, effective communicator.
  • Highly developed, demonstrated teamwork skills.
  • Ability to coordinate the efforts of a diverse team.
  • Commitment to continuous learning.
  • Expert in internet and social media strategy for driving online sales.
  • Familiarity and skill with e-commerce tools, including website development, market research, and content creation.
  • Has good decision-making skills.
  • Proficient in Word, PowerPoint, and Excel.
  • Expert in the concept of Merchandising Cycle