Marketing Associate

3 hours ago

Manila, National Capital Region, Philippines White Cloak Technologies Full time
Marketing Associate (Paid Ads & Funnel Optimization)
Job Summary

We are looking for a results-driven Marketing Associate with strong expertise in paid advertising and marketing funnels to help generate a high volume of qualified leads. This role will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels, including paid ads, email newsletters, and other demand-generation activities.

The ideal candidate is data-driven, creative, and focused on continuous optimization to maximize lead quality and conversion rates.

Key Responsibilities

Paid Advertising & Lead Generation

Plan, launch, manage, and optimize paid ad campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, LinkedIn, and other relevant channels

Continuously test and optimize ad creatives, copy, targeting, and budgets to improve CPL (cost per lead) and lead quality

Monitor campaign performance and provide regular reports with insights and recommendations

Marketing Funnels & Conversion Optimization

Build, manage, and optimize end-to-end marketing funnels (ads landing pages lead capture nurturing)

Improve landing pages and conversion rates

Implement A/B testing strategies for ads, landing pages, and email campaigns

Track funnel performance and identify drop-off points and opportunities for improvement

Email Marketing & Lead Nurturing

Create and manage email newsletters and automated email sequences to nurture leads

Segment audiences and personalize messaging to improve open rates, click-through rates, and conversions

Maintain email list hygiene and ensure compliance with email marketing best practices

Analytics & Reporting

Track and analyze performance metrics using tools such as Google Analytics, ad platform dashboards, and CRM systems

Prepare regular performance reports focused on lead volume, lead quality, and ROI

Use data insights to guide marketing decisions and strategy improvements

Qualifications & Requirements

Bachelors degree in Marketing, Business, Communications, or a related field (or equivalent experience)

Proven experience running paid ads and lead generation campaigns

Strong understanding of marketing funnels, conversion optimization, and lead nurturing

Hands-on experience with email marketing tools

Experience with analytics and reporting tools

Ability to interpret data and translate insights into action

Strong copywriting and communication skills

Highly organized, detail-oriented, and results-focused

Preferred Skills

Experience with CRM systems and marketing automation platforms

Familiarity with B2B or high-ticket lead generation (if applicable)

Basic understanding of SEO and content marketing

What Were Looking For

A marketer who is obsessed with generating qualified leads

Someone who thrives on testing, optimizing, and improving performance

A proactive self-starter who can manage campaigns from strategy to execution

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