Senior Manager, Digital Campaigns

Job Purpose
The Senior Manager, Performance Marketing, leads the strategy, innovation, and execution of high-impact digital advertising initiatives across platforms to drive measurable business growth. This role oversees a team of performance specialists, ensures campaign excellence across paid media channels, and partners closely with clients and internal stakeholders to align marketing execution with strategic objectives. The Senior Manager acts as the performance thought leader, translating business goals into agile marketing actions while driving optimization, innovation, and ROI across channels—with a strong focus on B2B funnel metrics and performance attribution.

Key Responsibilities
Lead Performance Marketing Strategy:
Architect and implement full-funnel performance marketing strategies across digital channels (SEM, paid social, display, native, programmatic), tailored to client objectives across B2B acquisition, engagement, and conversion stages.

Drive Business Impact Through B2B Funnel Insights
Analyze and optimize campaign performance across key B2B metrics such as cost-per-lead (CPL), marketing qualified leads (MQLs), sales qualified leads (SQLs), pipeline contribution, and ROAS. Ensure accurate tracking and alignment of performance marketing efforts with the client's sales funnel and revenue goals.

Oversee Multi-Platform Campaign Excellence
Supervise end-to-end campaign execution across platforms including Google Ads, LinkedIn, Meta, Microsoft Ads, 6sense, and programmatic networks. Ensure campaigns are optimized for scalability, efficiency, and funnel-stage effectiveness.

Cross-Functional Leadership
Collaborate closely with Creative, Strategy, Martech, and Analytics teams to deliver cohesive, high-performing campaigns. Provide direction in messaging, audience segmentation, and channel strategy that aligns to buyer journey stages.

Team Leadership And Capability Development
Lead and mentor a team of performance marketers. Foster a high-performance culture by building capabilities in media buying, funnel mapping, automation tools, and testing frameworks. Provide career coaching and ongoing performance feedback.

Recruitment And Team Scaling
Play an active role in recruiting top-tier performance marketing talent to support team expansion. Partner with Talent Acquisition to define role requirements, participate in interviews, and help onboard new hires—ensuring the team scales efficiently in line with business growth.

Innovation And Process Optimization
Implement operational efficiencies, including automation, templates, workflows, and knowledge sharing. Drive innovation in audience strategies, bidding methodologies, retargeting, and predictive analytics.

Client Partnership And Advisory
Act as the senior performance advisor to clients, translating data into meaningful business insights. Present campaign outcomes and strategic recommendations, with a focus on demonstrating impact across B2B funnel stages.

Key Challenges
Scaling ROI-Driven Campaigns:
Balancing strategic oversight with tactical execution across multiple clients and platforms to deliver measurable funnel impact and client satisfaction.

Navigating Complex B2B Environments
Operating in dynamic client ecosystems with long sales cycles, varied ICPs, and complex buying groups, while maintaining marketing performance accountability.

Driving Funnel-Centric Maturity
Elevating client understanding of performance marketing by aligning tactics with funnel stages, and embedding B2B metrics into reporting and decision-making.

Qualifications, Skills, And Knowledge

• 6–8 years of hands-on digital marketing experience, with a strong focus on B2B performance marketing and funnel management.
• Expertise in media platforms (Google, LinkedIn, Meta, Microsoft Ads, 6sense) and analytics tools (GA4, HubSpot, Looker Studio, Salesforce, etc.).
• Strong understanding of B2B funnel metrics—MQL, SQL, pipeline velocity, cost-per-opportunity, and marketing-sourced revenue—and ability to tie them back to digital performance strategies.
• Experience managing and developing teams; able to coach, delegate, and drive accountability across different levels.
• Strategic thinker with a bias toward execution—able to synthesize complex data and business requirements into actionable campaign plans.
• Excellent communication and client-facing skills, with the ability to present ideas and insights clearly to senior stakeholders.
• Bachelor's degree in Marketing, Business, Analytics, or related field; certifications in Google Ads, LinkedIn Marketing, or similar platforms are a plus.