Brand Manager for OTC

4 hours ago

Pasig, National Capital Region, Philippines New Marketlink Pharmaceutical Corporation Full time ₱600,000 - ₱800,000 per year

About the role

We are seeking an experienced Brand Manager for OTC to join our dynamic Marketing & Communications team at New Marketlink Pharmaceutical Corporation. This full-time position is based in our Pasig City Metro Manila office and will play a crucial role in driving the success of our over-the-counter (OTC) product portfolio.

What you'll be doing

  1. Develop and execute innovative marketing strategies to build brand awareness and drive sales growth for our OTC product range
  2. Conduct market research and analysis to identify consumer insights and trends that inform brand positioning and campaign development
  3. Collaborate with cross-functional teams to create engaging marketing content, including digital, print and in-store materials
  4. Manage brand budgets and monitor campaign performance, making data-driven optimisations to maximise return on investment
  5. Stay up-to-date with industry regulations and best practices to ensure brand compliance
  6. Partner with our sales team to provide effective product training and drive sell-through at retail
  7. Continuously seek opportunities to enhance the customer experience and build brand loyalty

What we're looking for

  1. Bachelor's degree in Marketing, Communications or a related field
  2. Minimum 2 years' experience in brand or product management, preferably within the pharmaceutical or consumer healthcare industry
  3. Proven track record of developing and executing successful brand strategies
  4. Excellent analytical and problem-solving skills with the ability to interpret market data and consumer insights
  5. Strong creative flair and experience in developing impactful marketing content
  6. Proficient in digital marketing tools and techniques
  7. Exceptional communication and stakeholder management skills
  8. Collaborative team player with a results-driven mindset

What we offer

At New Marketlink Pharmaceutical Corporation, we are committed to providing our employees with a rewarding and fulfilling career. In addition to a competitive salary, we offer a range of benefits including:

Apply now

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