Campaigns Specialist
1 week ago
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. Responsibilities Lead and manage the end-to-end execution of growth-focused marketing campaigns, ensuring timely delivery, alignment with business goals, and measurable impact. Act as the main point of contact with internal teams (Product, CRM, Social Media, Creatives) and external partners or clients to drive alignment on campaign requirements, deliverables, and timelines. Take ownership in drafting, reviewing, negotiating, and processing co-marketing agreements (CMAs), ensuring compliance, accuracy, and proper documentation. Monitor, analyze, and report on campaign performance, providing actionable insights and strategic recommendations to optimize effectiveness and ROI. Maintain and continuously improve campaign trackers, reporting dashboards, and marketing asset repositories for accuracy, accessibility, and consistency. Partner closely with the Business Development and Partnerships team to design, execute, and evaluate co-marketing initiatives, ensuring maximum partner value and campaign success. Provide guidance and support to junior team members where needed, fostering collaboration and best practices across the marketing team. Oversee administrative processes related to campaign execution, including budget tracking, file organization, and securing approvals, while ensuring efficiency and compliance with internal workflows. Requirements 3–5 years of experience in campaign management, digital marketing, or a related role, ideally in fintech, blockchain, or fast-paced tech-driven industries. Strong knowledge of marketing principles with proven experience applying them to deliver results in growth-focused campaigns. Demonstrated ability to independently manage multiple projects, stakeholders, and deadlines with high attention to detail. Excellent communication and relationship management skills, with the confidence to engage and align with cross-functional teams and external partners. Strong analytical mindset; able to interpret campaign data, extract insights, and translate them into strategic recommendations. Proactive, resourceful, and adaptable, with a track record of navigating dynamic and evolving business environments. Collaborative and results-driven, with experience contributing to the success of cross-functional teams. Interest and curiosity in cryptocurrency, blockchain technology, and the digital finance space. Join the Coins Team Now
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact.
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