Campaign Specialist

6 days ago

Taguig, National Capital Region, Philippines DigiPlus Interactive Corp Full time ₱900,000 - ₱1,200,000 per year

Responsibilities

Campaign Planning & Execution

  • Design and implement various user operation campaigns (holiday promotions, deposit bonuses, points/lottery activities, etc.) to ensure attractive and well-structured mechanics.

  • Collaborate closely with marketing, product, and design teams to launch campaigns on schedule and achieve desired outcomes.

Promotions Strategy Management

  • Develop differentiated promotion schemes based on user segmentation and lifecycle (e.g., new user first-deposit, retention programs for existing users, VIP-exclusive offers).

  • Optimize promotion intensity and distribution rules through data modeling and user profiling to maximize ROI.

Data Analysis & Performance Evaluation

  • Regularly monitor the performance of campaigns and promotions, tracking key metrics such as conversion rate, retention rate, ARPU, and ROI.

  • Provide optimization recommendations based on data insights and establish an iterative improvement cycle.

Requirements

  • Experience in operations within the internet or gaming/betting industry, with solid knowledge of campaign planning, promotion mechanisms, and user operations.

  • Strong data analysis skills, proficient in Excel.

  • Good understanding of user behavior in the betting/gaming industry, with the ability to design effective strategies based on data insights.

  • Clear logical thinking, strong communication and coordination skills, and ability to drive cross-functional projects efficiently.

Nice-to-Haves

  • Experience in large-scale gaming or online entertainment platform operations.

  • Familiarity with user segmentation, CRM, A/B testing, and other operational tools/methodologies.

  • Awareness of betting industry regulations and compliance requirements.

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