Marketing Manager

3 days ago

Manila, National Capital Region, Philippines Pure Living Wellness International Inc Full time ₱720,000 - ₱1,440,000 per year

Job Summary:

The Marketing Manager will drive brand visibility, awareness, and demand for the company's wine portfolio in HORECA and Off-Trade channels.

This role requires strategic planning, creativity, and close collaboration with the sales team to execute campaigns and promotions that increase sales and strengthen brand presence.

Key Responsibilities:

  • Marketing Strategy & Planning
  • Develop and implement a marketing calendar and plan for the company, aligned with sales targets and channel strategies.
  • Identify opportunities for trade promotions and campaigns that engage both B2B clients and end consumers. Collaboration with Sales Team
  • Work closely with the sales team to design and implement promotional campaigns for HORECA accounts and supermarkets.
  • Support account development through joint marketing initiatives and seasonal campaigns. Brand & Product Management
  • Ensure consistent brand messaging and positioning across all B2B and Off-Trade communications.
  • Develop creative concepts for campaigns and product launches that resonate with target audiences. Market Research & Insights
  • Analyze market trends, competitor activities, and customer behavior to inform marketing strategies.
  • Provide recommendations for new initiatives based on channel insights and sales performance. Budget & Reporting
  • Manage marketing budgets and ensure all campaigns deliver measurable ROI.
  • Prepare regular reports on marketing activities, promotions, and campaign outcomes

Requirements:

  • Bachelor's Degree in Marketing, Advertising, or other Business related course.
  • Proven experience as a marketing leader with at least 10 years of experience in brand building, product management, advertising, and/or effective marketing campaign in the Food and Beverage industry.
  • Must have extensive experience in developing and maintaining marketing strategies to meet organizational objectives.
  • Must be creative, confident, thorough, dynamic, and have leadership skills.
  • Strong understanding of customer and market dynamics and requirements.
  • Proven ability to oversee all marketing, graphics, advertising/media-related activities.
  • Willing to work onsite at Ermita Head office.

Job Types: Full-time, Permanent

Pay: From Php60,000.00 per month

Benefits:

  • Additional leave
  • Health insurance
  • Life insurance
  • On-site parking

Ability to commute/relocate:

  • Manila: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Marketing: 10 years (Required)

Willingness to travel:

  • 100% (Required)

Work Location: In person

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