
Search Engine Optimization Analyst
23 hours ago
- Analyze competitors' SEO strategies to identify content gaps and opportunities we can capitalize on to gain increased SERP visibility
- Monitor and analyze SEO performance leveraging Google Analytics, Google Search Console, Bing Webmaster Tools, SEMrush, Screaming Frog, etc.
- Analyze behavior from Google Analytics, Google Search Console and 3rd party research tools to develop insights, strategy and recommendations
- Prepare findings in PPT decks & Google slides
- Perform regular audits of the website to identify technical issues, opportunities for improvement, and areas of concern.
- Conduct comprehensive keyword research and analysis to identify relevant and high-traffic keywords
- Develop and implement link-building strategies to increase the website's authority and backlink profile; this is a global Honeywell SEO focus
- Monitor and improve website performance, speed, and mobile friendliness
- Manage and optimize XML sitemaps, files, and canonical URLs
- Track key SEO metrics and create regular reports to communicate progress, insights, and recommendations to stakeholders.
- Conduct testing and optimizations and share results with SEO Director
- Consult on wireframes and staging websites from an SEO perspective
- Adhere to the SEO guidelines and follow SEO best practices
- Keep up on all Algorithm Updates and Industry Trends
Requirements
- Prior experience with creating and executing SEO strategies
- Experience with SEO tools like listed above
- Knowledge of MS Excel to break down data sets to create custom reports
- Keen eye for detail, analytical thinking, and a problem-solving mindset
- Excellent data analysis skills
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