Senior Account Manager

Role Purpose

The Senior Account Manager (SAM) plays a key leadership role in managing day-to-day client relationships, overseeing campaign execution, and ensuring alignment between client needs and agency capabilities.

In a full-service setup, the SAM serves as the bridge between clients and the agency's Creative, Digital, Strategy, and Production teams, ensuring seamless integration across ATL, BTL, and Digital campaigns.

They are responsible for maintaining client satisfaction, growing accounts, and driving revenue while mentoring junior account executives.

Key Responsibilities

1. Client Relationship Management

• Act as the primary point of contact for assigned clients.
• Develop strong, trusted advisor relationships with client decision-makers.
• Understand client business goals, brand positioning, and marketing challenges.
• Proactively identify opportunities for upselling and cross-selling across ATL, BTL, and Digital.

2. Campaign & Project Management

• Oversee end-to-end delivery of campaigns (concept --> execution --> evaluation).
• Develop clear client briefs and ensure internal teams (Creative, Digital, Production) have the right inputs.
• Manage timelines, deliverables, and budgets with precision.
• Coordinate with Traffic/Project Managers to ensure smooth workflow.
• Ensure campaigns are integrated across ATL, BTL, and Digital platforms.

3. Strategic & Creative Collaboration

• Partner with Strategy and Creative teams to deliver impactful campaign solutions.
• Contribute to brainstorming and idea development for client briefs.
• Ensure creative outputs align with client objectives and brand guidelines.
• Provide strategic input in campaign planning, media integration, and performance measurement.

4. Financial Management

• Guide and mentor Account Executives and Account Managers.
• Support team development and encourage best practices in client servicing.
• Facilitate cross-department collaboration to strengthen integrated campaign delivery.
• Act as a role model for professionalism, accountability, and client excellence.

5. Team Leadership & Mentorship

• Guide and mentor Account Executives and Account Managers.
• Support team development and encourage best practices in client servicing.
• Facilitate cross-department collaboration to strengthen integrated campaign delivery.
• Act as a role model for professionalism, accountability, and client excellence.

6. Reporting & Insights

• Deliver regular client updates, performance reports, and campaign evaluations.
• Monitor key campaign metrics and provide recommendations for optimization.
• Prepare account growth plans and quarterly reviews with clients.
• Report account health and opportunities to senior leadership.

Qualifications & Experience

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 5–7 years of account management experience in a creative/advertising/marketing agency.
• Strong track record of managing multi-channel campaigns (ATL, BTL, Digital).
• Exceptional client-facing, communication, and negotiation skills.
• Proficiency in project management and digital campaign tools (e.g., Asana, Trello, Workamajig, Google Analytics, Meta Ads Manager).
• Ability to manage multiple projects and clients simultaneously under tight deadlines.

Core Competencies

• Client-Centric: Builds trust, understands needs, and delivers value.
• Integrator: Balances creative, strategy, digital, and production requirements.
• Organized: Excellent project and budget management skills.
• Leader: Inspires and guides junior team members.
• Commercially Savvy: Strong understanding of profitability, budgets, and ROI.
• Agile: Adapts to shifting client demands, market trends, and campaign challenges.

Performance Metrics

• Client satisfaction & retention scores.
• Revenue growth from managed accounts (upselling, cross-selling).
• Campaign delivery timeliness & budget adherence.
• Number of successful integrated campaigns executed.
• Team development and mentorship outcomes.
• Profitability of assigned accounts.

This Senior Account Manager JD ensures the role covers client trust-building, project oversight, cross-functional collaboration, and financial accountability—while also positioning the SAM as a growth driver and team leader in an integrated, full-service agency.