Marketing Specialist

About Us
We're a Seattle-based property management and real estate development company managing a growing

portfolio of apartments and furnished rentals across Seattle and Portland. Our mission is to make leasing

efficient, transparent, and accessible for residents while maximizing occupancy and ROI for owners. We are

now hiring a hands-on, resourceful Marketing Specialist based in the Philippines to support and scale our

marketing efforts across digital channels and rental platforms.

Role Overview

We're seeking a data-driven, highly organized Marketing Manager who can take full ownership of our digital

leasing funnel—from listings to lead generation to campaign optimization. This is a strategic + executional

role, perfect for someone who thrives in a fast-paced environment and knows how to turn insights into

action.

Key Responsibilities

• Listing Platform Management & Optimization

 Conducts marketing research to identify new revenue opportunities.

 Conduct regular audits and manage listings across key platforms such as Zillow,

, Craigslist, and Facebook Marketplace

 Evaluate and recommend the most effective ad packages and placements to maximize

exposure and ROI

 Create, update, and optimize all listings—including pricing, photography, amenities, and

special offers—to reflect current availability and market trends

 Maintain consistency and high-quality presentation across all marketing channels to ensure

brand alignment and conversion readiness

• Lead Generation, Analytics & ROI Tracking

 Monitor performance metrics across platforms including lead-to-lease conversion, cost per

lead, and return on ad spend (ROAS)

 Analyze traffic and conversion data to identify the most effective lead sources and optimize

spend accordingly

 Make data-informed recommendations to refine targeting, shift strategy, and improve overall

marketing effectiveness in alignment with occupancy goals

• Social Media & Content Marketing

 Build and manage property-level presence across Instagram, TikTok, and Facebook, tailored

to resonate with each building's audience and positioning

 Create and curate engaging content (including photos, videos, and local highlights), working

directly in Canva or managing external creative partners as needed

 Develop and execute paid social campaigns to increase visibility, drive engagement, and

support leasing goals

 Deeply understand the unique positioning of each building and translate that into

differentiated, relevant messaging across all platforms

 Track and manage Google reviews; respond to all reviews.

• Website Management & SEO

 Coordinates with web designers to develop property websites and maintain validity of

information and updates as needed, including regularly updating copy, promotions, and

visuals on the company website to reflect current availability and brand tone.

 Gathers and analyzes resident/prospect behavior data (web traffic and rankings).

 Advise on and execute SEO improvements to increase organic traffic and lead quality

 Implement and manage Google Analytics, track on-site conversion, and proactively iterate to

improve performance

• Campaign & Promotions Management

 Own the creation and promotion of seasonal offers, move-in specials, and limited-time

incentives

 Coordinate closely with the leasing and operations teams to ensure real-time accuracy of

pricing and availability in all marketing materials

 Refresh and rotate listing content and creative to keep promotions compelling and prevent

fatigue

• Cross-Team Collaboration & Reporting

 Partner with leasing, operations, and leadership to align marketing efforts with occupancy

needs and leasing timelines

 Deliver weekly and monthly performance reports highlighting wins, challenges, and

recommended next steps

 Identify and recommend new tools, automations, or vendor solutions to improve marketing

efficiency and execution

 Creates spreadsheets and analyzes quantitative data to interpret ROI and KPI metrics across

all marketing activities

 Review and report on weekly reporting on marketing and leasing results/metrics, like

conversion rates and make recommendations for improvements.

 Monitor competitor marketing activity

 Performs other related duties as assigned

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable

accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 4+ years of experience in marketing or digital advertising (real estate or property management

preferred)

• Strong understand and ability to use word processing software; internet software; Internet Listing

Services, social media, advertising software, Microsoft Word/Excel/PowerPoint, project management

software; etc.

• Strong understanding of rental listing platforms and paid ad packages (Zillow, ,

etc.)

• Experience with social media content creation and basic video editing for Instagram & TikTok, and

other digital marketing tools and techniques

• Analytical mindset; comfortable working in spreadsheets and reporting on marketing KPIs
• Excellent written English; comfortable writing copy for ads and listings. Ability to speak effectively

before groups of customers, residents, executive management, or employees of organization.

• Highly organized, reliable, and detail-oriented, ability to work on and prioritize a variety of projects

simultaneously.

• Self-starter comfortable working independently and across time zones
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or

diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Tools you can use

• Google Workspace (Sheets, Docs, Drive)
• Meta Business Suite (IG/Facebook)
• Canva or CapCut for content creation
• CRM or Leasing Management Tools (bonus if familiar with AppFolio or similar)