
Senior SEO/SEM Specialist
2 weeks ago
SEO/SEM Specialist
About the Role
We are seeking someone with 8+ of hands-on SEO/SEM experience, with proven
success across APAC, US and UK, to join our in-house Performance Marketing
team. This role is pivotal in driving measurable growth in visibility, qualified traffic and
conversions by building a future-ready search engine strategy that integrates SEO
and SEM, while also exploring and embedding emerging practices like AEO
(Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO
(AI Optimization).
The ideal candidate has at least 8+ years of SEO & SEM expertise in managing
search engine performance across global markets, with a clear vision to organically
bring our company site to page one worldwide. In parallel, they should have
extensive experience running multi-platform ad campaigns to deliver high-quality
Marketing Qualified Leads (MQLs) that convert and contribute directly to revenue.
Key Responsibilities
Search Engine Strategy & Execution
· Develop and execute a comprehensive SEO roadmap aligned with business
objectives across APAC, US, and UK markets.
· Continuously optimize the website for speed, Core Web Vitals, User
Experience (UX), landing pages and mobile-first indexing to maximize organic
visibility, campaigns and conversion.
· Create a clear path to page-one organic rankings globally through
technical SEO, on-page optimization, schema, content strategies, and AI-
driven search readiness.
· Integrate AEO (Answer Engine Optimization) for Google SGE, Bing Copilot,
and ChatGPT Overviews.
· Implement GEO (Generative Engine Optimization) to optimize brand
presence in AI-driven discovery.
· Drive AIO (AI Optimization) initiatives to capture opportunities in AI-powered
search engines and platforms.
· Measure and report SEO performance against defined KPIs (organic traffic,
keyword rankings, MQLs, and revenue contribution) and continuously refine
strategies to maximize ROI.
Performance Marketing & Paid Search
· Lead and optimize SEM campaigns across Google Ads, Bing Ads, Meta Ads
and LinkedIn Ads, ensuring alignment with KPIs and global objectives.
· Design and execute multi-channel paid campaigns across APAC, US and
UK markets (including video campaigns on YouTube, TikTok, Instagram
Reels), with strong ROI focus and delivering quality MQLs across funnel
stages (TOFU, MOFU, BOFU).
· Optimize CPC, CTR and Quality Scores while reducing CPA and increasing
lead quality.
· Continuously A/B test ad creatives, audiences and formats (search, display,
video, social) to maximize ROI and quality MQL generation.
Analytics, Reporting & Tools
· Own keyword research, competitor benchmarking, SERP analysis and intent
mapping across multiple geographies.
· Utilize tools such as SEMrush, Ahrefs, Screaming Frog, Google Analytics 4,
Search Console, Looker Studio, and AI-based SEO/SEM platforms.
· Provide dashboards and reports highlighting global organic growth, CTR,
CPA, CPL, MQL quality, and AI search visibility.
· Implement attribution models to connect SEO/SEM efforts with pipeline
contribution and revenue impact.
· Leverage automation and AI-driven analytics to enable real-time
optimization and predictive insights.
Collaboration & Leadership
· Partner with Content, Product and Tech teams to embed SEO/AEO/GEO best
practices into all digital assets.
· Work closely with regional sales and marketing teams to align campaigns
with local market nuances.
· Serve as the SEO/SEM subject-matter expert, guiding stakeholders with clear
insights and influencing leadership decisions through strong communication
and stakeholder management.
· Stay ahead of algorithm updates, AI search trends, and best practices across
APAC, US, and UK.
Key Requirements
· 8+ years of hands-on SEO/SEM experience with multi-regional exposure
(APAC, US, UK).
· Demonstrated success in building a vision and executing strategies that
deliver page-one global rankings.
· Strong expertise in running high-performance ad campaigns across
Google, Meta, LinkedIn, and other digital forums.
· Ability to deliver high-quality MQLs from both organic and paid campaigns.
· Proficiency in technical SEO (site architecture, Core Web Vitals, page speed,
schema).
· Advanced knowledge of attribution, funnel optimization, and lead quality
measurement.
· Strong analytical mindset with proven command of GA4, GTM, and AI
SEO/SEM tools.
· Up to date with the latest search algorithms, AI-driven search (AEO, GEO,
SGE), and digital marketing trends.
Job Types: Full-time, Permanent
Benefits:
- Additional leave
- Health insurance
- Opportunities for promotion
- Work from home
Work Location: Remote
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