Senior SEO/SEM Specialist

SEO/SEM Specialist

About the Role

We are seeking someone with 8+ of hands-on SEO/SEM experience, with proven

success across APAC, US and UK, to join our in-house Performance Marketing

team. This role is pivotal in driving measurable growth in visibility, qualified traffic and

conversions by building a future-ready search engine strategy that integrates SEO

and SEM, while also exploring and embedding emerging practices like AEO

(Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO

(AI Optimization).

The ideal candidate has at least 8+ years of SEO & SEM expertise in managing

search engine performance across global markets, with a clear vision to organically

bring our company site to page one worldwide. In parallel, they should have

extensive experience running multi-platform ad campaigns to deliver high-quality

Marketing Qualified Leads (MQLs) that convert and contribute directly to revenue.

Key Responsibilities

Search Engine Strategy & Execution

· Develop and execute a comprehensive SEO roadmap aligned with business

objectives across APAC, US, and UK markets.

· Continuously optimize the website for speed, Core Web Vitals, User

Experience (UX), landing pages and mobile-first indexing to maximize organic

visibility, campaigns and conversion.

· Create a clear path to page-one organic rankings globally through

technical SEO, on-page optimization, schema, content strategies, and AI-

driven search readiness.

· Integrate AEO (Answer Engine Optimization) for Google SGE, Bing Copilot,

and ChatGPT Overviews.

· Implement GEO (Generative Engine Optimization) to optimize brand

presence in AI-driven discovery.

· Drive AIO (AI Optimization) initiatives to capture opportunities in AI-powered

search engines and platforms.

· Measure and report SEO performance against defined KPIs (organic traffic,

keyword rankings, MQLs, and revenue contribution) and continuously refine

strategies to maximize ROI.

Performance Marketing & Paid Search

· Lead and optimize SEM campaigns across Google Ads, Bing Ads, Meta Ads

and LinkedIn Ads, ensuring alignment with KPIs and global objectives.

· Design and execute multi-channel paid campaigns across APAC, US and

UK markets (including video campaigns on YouTube, TikTok, Instagram

Reels), with strong ROI focus and delivering quality MQLs across funnel

stages (TOFU, MOFU, BOFU).

· Optimize CPC, CTR and Quality Scores while reducing CPA and increasing

lead quality.

· Continuously A/B test ad creatives, audiences and formats (search, display,

video, social) to maximize ROI and quality MQL generation.

Analytics, Reporting & Tools

· Own keyword research, competitor benchmarking, SERP analysis and intent

mapping across multiple geographies.

· Utilize tools such as SEMrush, Ahrefs, Screaming Frog, Google Analytics 4,

Search Console, Looker Studio, and AI-based SEO/SEM platforms.

· Provide dashboards and reports highlighting global organic growth, CTR,

CPA, CPL, MQL quality, and AI search visibility.

· Implement attribution models to connect SEO/SEM efforts with pipeline

contribution and revenue impact.

· Leverage automation and AI-driven analytics to enable real-time

optimization and predictive insights.

Collaboration & Leadership

· Partner with Content, Product and Tech teams to embed SEO/AEO/GEO best

practices into all digital assets.

· Work closely with regional sales and marketing teams to align campaigns

with local market nuances.

· Serve as the SEO/SEM subject-matter expert, guiding stakeholders with clear

insights and influencing leadership decisions through strong communication

and stakeholder management.

· Stay ahead of algorithm updates, AI search trends, and best practices across

APAC, US, and UK.

Key Requirements

· 8+ years of hands-on SEO/SEM experience with multi-regional exposure

(APAC, US, UK).

· Demonstrated success in building a vision and executing strategies that

deliver page-one global rankings.

· Strong expertise in running high-performance ad campaigns across

Google, Meta, LinkedIn, and other digital forums.

· Ability to deliver high-quality MQLs from both organic and paid campaigns.

· Proficiency in technical SEO (site architecture, Core Web Vitals, page speed,

schema).

· Advanced knowledge of attribution, funnel optimization, and lead quality

measurement.

· Strong analytical mindset with proven command of GA4, GTM, and AI

SEO/SEM tools.

· Up to date with the latest search algorithms, AI-driven search (AEO, GEO,

SGE), and digital marketing trends.

Job Types: Full-time, Permanent

Benefits:

• Additional leave
• Health insurance
• Opportunities for promotion
• Work from home

Work Location: Remote