SEO Specialist
4 hours ago
Responsibilities:
· Conduct keyword research relevant to the geotechnical, civil, and construction engineering sectors.
· Develop and execute SEO strategies to improve organic rankings and lead generation.
· Optimize website content, meta descriptions, and site structure for target keywords.
· Perform technical SEO audits and address issues affecting website performance.
· Build high-quality backlinks through ethical outreach and collaboration.
· Monitor and analyze performance using Google Analytics, Google Search Console, and tools such as SEMrush or Ahrefs.
· Work closely with management to align SEO efforts with broader marketing and business goals.
· Stay current with Google algorithm updates and industry SEO best practices.
· Manage or add new webpages, landing pages, and advise on strategy
Qualifications:
· Proven experience as an SEO Specialist or Digital Marketing expert.
· Solid understanding of on-page, off-page, and technical SEO.
· Experience with keyword research tools (SEMrush, Google Keyword Planner).
· Familiarity with WordPress / Next js and website content management.
· Familiarity with Pipedrive.
· Strong analytical and reporting skills using Google Analytics and Search Console.
· Excellent English communication skills (both written and verbal).
· Self-motivated, detail-oriented, and able to work independently.
Preferred:
· Experience with local SEO B2B targeting Australian markets.
· Understanding of engineering or construction industry terminology.
· Knowledge of Google Ads (PPC) and content marketing.
Job Type: Full-time
Experience:
- SEO tools: 1 year (Preferred)
Work Location: Remote
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