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Brand Manager

2 weeks ago

Makati City, National Capital Region, Philippines REIS Holdings Inc. Full time ₱240,000 - ₱320,000 per year

Primary duties and responsibilities:

The Jr. Brand Manager will be involved in brand development and marketing efforts whilecollaborating with various teams to achieve brand goals.

Specific duties and responsibilities:

  1. Assist in developing and implementing brand strategies with the company's overallobjectives, focusing on enhancing brand visibility and customer engagement within thefood retail sector.

  2. Conduct market research to identify customer trends, preferences, and competitors'activities. Contribute insights using the gathered information to form brand positioningand marketing strategies.

  3. Collaborate with the rest of marketing team and other departments/partners to plan,coordinate, and execute marketing campaigns, promotions, and product launches thateffectively communicate the brand message and drive sales (for both in-store and on-linestores, and other partner merchants such as Grab Food, Food Panda, Rider Ko, Pickaroo,Lazada, Shopee, and Tiktok shops)

  4. Contribute to the development of compelling brand messaging and content for variousmarketing channels, including social media, website, packaging and advertising materials(digital and print).

  5. Monitor brand performance metrics, analyse campaign effectiveness, and provide regularreports to assess the success of marketing efforts. Recommend adjustments based ondata-driven insights.

  6. Liaise with cross-functional teams such as Operations, Creatives, R&D, Commissary,Catering & Events, and other departments, to ensure consistent brand representationacross all touch points and align marketing efforts.

  7. Assist in maintaining brand guidelines, ensuring consistency in branding elements, visualidentity, tone of voice, and messaging across all communications and marketingmaterials.

  8. Explore and foster partnerships or collaborations with influencers, suppliers, and otherrelevant party, to amplify brand presence and reach.

  9. Support in managing and monitoring marketing budgets for brand or project specificinitiatives and adherence to financial guidelines.

  10. Keep abreast of industry trends, competitor activities, and emerging marketing strategieswithin the food retail sector to identify new opportunities for brand growth andinnovation.

Qualification

Special Qualification:

  • Passion for food, curiosity and willingness to learn, collaborative
  • Good communication skills, familiar with top social media platforms, experience or interest in

Technical Skills : Proficient in MS Office and/or Google applications, basic graphic design app like Canva

Job Types: Full-time, Fresh graduate

Pay: Php25, Php28,000.00 per month

Benefits:

  • Work from home

Work Location: In person