Revenue Marketing Specialist

Role Title:
 Revenue Marketing Specialist

ECLARO:
 A quick Summary

ECLARO is an award-winning professional services firm headquartered in New York City and operating in the U.S., Canada, UK, Ireland, Australia and the Philippines. We are dedicated to a singular purpose: providing the Right People to meet every client's needs and solve business challenges through strategic staffing, permanent placement, custom outsourcing & offshoring. Utilizing our proprietary TRINIT-E Service Maturity Model, we help clients implement programs to promote innovation, automation and process improvement.

About the Role:
The Revenue Marketing Specialist is a versatile and tactical marketer responsible for executing daily marketing activities for assigned programs. This role focuses on implementing targeted campaigns, optimizing performance across channels, and driving revenue goals within a lifecycle stage. Working under the Revenue Marketing Manager's guidance, the specialist aligns marketing efforts with lifecycle objectives and revenue operations standards, leveraging data to continuously enhance outcomes.

**Key Responsibilities:

1. Marketing Management**
   
   • Oversee the execution of day-to-day marketing activities for assigned programs, ensuring alignment with lifecycle goals and revenue targets.

• Coordinate with Sales, Underwriting, and Program Management to execute integrated campaigns that support company objectives and enhance customer engagement.

• Contribute insights on audience targeting, messaging, and channel strategy during campaign planning sessions.

2. Tactic & Channel Ownership

• Develop and manage marketing assets, content, and creative materials for assigned programs, ensuring consistent branding and messaging.

• Execute campaigns across multiple channels (e.g., email, social media, paid advertising, website) to drive engagement and revenue conversion, applying data insights to optimize performance.

• Implement and manage lead nurturing, scoring, and segmentation within marketing automation platforms, ensuring quality standards for lead handoff to Sales.

3. Insights & Action

• Collect and analyze program data using CRM, marketing automation, and analytics tools to evaluate campaign effectiveness and identify areas for optimization.

• Generate insights from performance data, making recommendations for enhancing engagement, conversion, and revenue growth.

• Work with the Revenue Marketing Manager to share findings, adjust tactics, and apply best practices across programs to meet lifecycle stage objectives.

4. Cross-Functional Collaboration

• Collaborate with the Revenue Operations team to ensure accurate data segmentation and seamless lead handoffs for tracking and conversion.

• Partner with Sales and Underwriting to gather feedback on lead quality and campaign performance, contributing to continuous improvement of processes.

• Support the maintenance of campaign playbooks, contributing tactical insights to enhance cross-program consistency and effectiveness.

5. Performance Reporting & Optimization

• Regularly report key metrics (e.g., lead generation, conversion rates, campaign ROI) to the Revenue Marketing Manager and business partners, supporting ongoing performance optimization.

• Conduct A/B testing and experiment with audience targeting, messaging, and channel strategies to refine program effectiveness.

• Utilize dashboards and reporting tools to track progress, making data-informed adjustments to improve program outcomes and meet revenue goals.

Experience Requirements
Years of Experience:
 2+ years of experience in marketing, with demonstrated accountability for marketing KPIs and contributions to revenue generation.

• Proven experience in executing marketing campaigns across channels, including email marketing, digital advertising, and content marketing.

• Hands-on experience with marketing automation platforms (e.g., HubSpot), CRM tools (e.g., Salesforce), and analytics platforms.

• Experience working in fast-paced, results-driven environments where adaptability and learning agility are critical. US-based company experience preferred.

Key Metrics for Success

• Lead Metrics:
IQLs, MQLs, SQLs generated and conversion rates.

• Engagement Metrics:
 Email open rates, click-through rates, landing page conversions.

• Revenue Metrics:
Contribution to revenue pipeline through SQLs, submissions, and quotes.

• Process Metrics:
Timely execution of campaigns, data accuracy, and seamless lead handoff to sales.