Marketing Specialist

2 weeks ago

Quezon City, National Capital Region, Philippines Hexagon Group of Companies Full time

Job Summary:

The Marketing Specialist is responsible for supporting the Head of Marketing, and Regional Chief Marketing Officer; Regional Technology Manager in providing copy, content and administrative support: from lead database management and verification to marketing and promotional materials and event management, strategic management. He/ She is tasked to implement strategic business plans to meet both principal and ITG targets. He/she is expected to be creative, proactive, organized and has a drive to deliver results and meet deadlines to meet the revenue target. He or she must be able to multi-task and deliver multiple projects and requirements across the regional scope.

Product Strategy and Positioning:

  • Collaborate with cross-functional teams to understand product features, benefits, and unique selling points.

  • Develop a deep understanding of the target market and competitors to inform product positioning strategies.

  • Work closely with product development teams to ensure alignment between marketing initiatives and product capabilities.

Go-to-Market Planning, Strategies and Execution:

  • Lead the development of comprehensive go-to-market plans for lead and demand generation, product launches and updates.

  • Create and implement effective budget strategies that maximize revenue while maintaining competitiveness and ensure ROI.

    • Execute data-driven marketing campaigns to generate demand and attract qualified leads.

    • Utilize a mix of digital marketing, content creation, events, and other channels to reach target audiences.

    • Implement strategies for lead nurturing, conversion, and retention to drive revenue growth.

    • Collaborate with sales teams to ensure Leads nurturing and conversion, seamless product adoption and customer satisfaction.

    • Develop and execute strategies to upsell and cross-sell to existing customers

Performance Measurement:

  • Define key performance indicators (KPIs) for marketing initiatives and regularly assess performance against goals.

  • Implement tracking and analytics tools to measure the impact of marketing efforts on revenue.

  • Continuously optimize strategies based on performance data and market feedback.

Customer Engagement and Retention:

  • Establish customer feedback mechanisms and gather insights to improve product offerings.

  • Collaborate with customer success teams to enhance customer satisfaction and retention.

Collaboration and Communication:

  • Work closely with Practice Heads and sales teams to align marketing efforts with revenue goals and customer needs.

  • Communicate effectively with internal stakeholders, providing regular updates on marketing initiatives and results.

  • Collaborate with the broader marketing team to ensure consistency in brand messaging and image.

Qualifications:

  • Graduate of a Bachelor's Degree in Marketing, Digital media or Creative Design field

  • At least 1-3 years relevant experience

  • Knowledge of CRM tools, and other productivity tools

  • Strong verbal and written communication skills

  • Able to use creative tools like: Photoshop, Adobe Illustrator, canva etc

  • Able to use Marketing tools like: Mailchimp, Survey Monkey, Facebook and Linkedin Analytics/ Insights, LinkedIn Sales Nav, GoogleSuite tools

  • Social Media Skill Savvy is a plus

  • Has experience in Event Management

  • Experience in B2B is an advantage; but not a requirement

  • Has experience in collaborating with 3rd party vendors/suppliers

  • Amenable to do fieldwork

  • Amenable to work in Quezon City

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