Marketing Manager

Job Summary

The Marketing Manager develops brand strategies and manages marketing programs to drive business growth by enriching the lives of pets and their pet parents.

Essential Duties and Responsibilities

A. Brand Management

Develop and execute campaigns to support specific marketing objectives in support of our overall strategic marketing plan

Creates annual Marketing Plans and oversees annual Marketing Budget

Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

Work with other internal stakeholders, and external agencies and vendors to execute marketing campaigns across all relevant marketing channels

Identify effectiveness and impact of current marketing initiatives and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Organizes relevant events to support brand and category growth

B. Content Strategy and Management

Create and manage content for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

Engage customers with educational and solutions-driven approach to content marketing

Assist the Head of Digital Strategy in defining the digital and social media strategy, as well as managing all digital assets of the brand

C. Category Management and Business Development

Develops and implements all Retail Merchandising initiatives, including consumer promotions, packaging requirements, and other in-store requirements.

Collaborate with buyers and store executives to expand product categories and identify opportunity gaps

Works closely with the Retail Director to implement tactical, category-driven campaigns that maximize category growth and visibility

Handles business development initiatives including store expansions and renovation, supplier sourcing, and new business channels both online and online

Mentors and coaches Pet Care Advisors on knowledge regarding products and pet parenting

D. Loyalty Marketing

Develops and implement a customer-obsessed membership program and loyalty marketing initiatives that contribute toward improving customer lifetime value and building customer loyalty and retention

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Qualifications

• Bachelor's Degree from a reputable university
• At least 3 to 5 years' professional experience in related field
• Proficient in basic business software applications
• Passion – Strong interest and desire to build the brand and the business.
• Embodies the brand, advocating healthy and sustainable living.
• Curiosity and Creativity – Always interested in the world around him/her.
• Constantly finds ways to innovate and think outside the box.
• Entrepreneurial Drive – Ability to look at the "Big Picture". Analyze relevant data and manage the business from a financial and analytical standpoint.
• Project Management – Ability to manage multiple projects within tight and overlapping deadlines. Adept in planning, organizing, and execution. Takes initiative and accountability. Works independently with minimal supervision.
• Excellent communication and presentation skills – Presents in an impressive,
• confident, and convincing manner using high-impact visuals and data.
• Communicates in a very professional and succinct manner
• Good leadership skills – Skilled in building rapport with internal and external parties. Able to inspire and influence others.
• Must be open to work onsite in Libis QC