Marketing Manager

23 hours ago

Pasay, National Capital Region, Philippines Data Driven Corporation Full time $80,000 - $120,000 per year

Key Responsibilities:

  1. Strategic Planning & Coordination

  2. Align all marketing functions under a unified strategy.

  3. Set monthly and quarterly marketing goals in alignment with overall business objectives.
  4. Coordinate cross-functional marketing launches (e.g., partnership promos, creatives, ads, telemarketing).
  5. Lead weekly marketing sync meetings and oversee issue resolution.

  6. Campaign & Channel Management

  7. Plan, execute, and manage multi-channel ad campaigns (digital, print, radio, TV).

  8. Manage ad budgets and collaborate with creative teams for content development.
  9. Identify and secure co-branded sponsorships and partnerships.

  10. Event Management

  11. Plan, execute, and manage events such as trade shows, conferences, webinars, and promotions.

  12. Secure sponsorships to support events and increase brand visibility.
  13. Oversee event budgets, logistics, vendors, and post-event analytics.

  14. Telemarketing

  15. Develop and manage telemarketing campaigns for lead generation and conversion.

  16. Supervise and train the telemarketing team.
  17. Monitor performance, analyze metrics, and continuously optimize efforts.

  18. Digital Marketing

  19. Oversee SEO, SEM, email campaigns, paid media, social media, and content marketing.

  20. Collaborate with creative teams on ad content and conversion-optimized landing pages.
  21. Use analytics tools (e.g., Google Analytics, Meta Ads Manager) to optimize performance.

  22. Sponsorships

  23. Identify and manage sponsorship opportunities to support brand positioning and exposure.

  24. Ensure sponsorships are strategically aligned with brand goals and contribute to KPIs.

  25. Performance Monitoring & Reporting

  26. Track and report performance across all marketing channels (e.g., new users, CPA, ROAS, retention).

  27. Submit accurate weekly and monthly reports.
  28. Use data insights to identify growth opportunities and optimize marketing strategies.

  29. Team Leadership & Stakeholder Management

  30. Lead and develop a high-performing marketing team.

  31. Ensure strong cross-functional collaboration and clear communication with stakeholders.
  32. Manage agency/vendor relationships when applicable.

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