Digital Marketing Specialist

2 weeks ago

Quezon City, National Capital Region, Philippines Jake Bros., Inc. Full time ₱800,000 - ₱1,200,000 per year
Job Qualifications:
  • Bachelor's degree in Marketing, Multimedia, Advertising, or related field.
  • 2-3 years of relevant working experience in digital marketing content marketing, media planning, ads implementation, campaign execution and analysis on digital channels
  • Strong oral and written communication skills with proven experience in copywriting
  • Basic knowledge of ad-serving tools (Google Ads, Meta Ads, TikTok Ads, etc.) is valuable
  • Proficiency in graphics AI tools such as Adobe Creative Suite or Canva for designing compelling ad creatives.
  • Attention to detail, high energy, and pro-active nature, with an exceptional time management skills.
  • Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
Duties and Responsibilities:

· Manage Digital Campaigns by overseeing content on platforms such as websites, blogs, and podcasts to ensure that they are aligned with the company's business goals.

· Establish Online Presence to boost brand awareness, engagements, sales and maintain a strong online company voice through a variety of platforms such as (TikTok, Facebook/Instagram, Pinterest, Google)

· Project Management by overseeing the execution of campaigns and projects from start to finish

· Support and Assist in other marketing and branding activities including marketing copy, photography shoots, merchandising, collateral development, PR events and trade shows - delivering consistency with each brand's look and feel

· Trend and Insights Monitoring wherein the goal is to identify industry trends, insights, and opportunities

· SEO Audits & Analytics by monitoring ROI and KPIs and identifying foundational issues affecting organic search performance.

· Create Reports and Recommendations on issues and potential onsite and off-site problems as well as the effect of marketing campaigns on retailer's sales data and utilize insights to enhance sales strategies

· Create Strategies for identifying and addressing user experience issues

· Internal Team Communication through liaising with marketing, sales, and product development teams to ensure brand consistency and implement direct marketing methods to increase profitability.

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