Brand Manager

4 days ago


Manila, National Capital Region, Philippines Hap Suy Hardware Co., Inc. Full time $104,000 - $130,878 per year
  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to "take action"
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Monitor market trends, research consumer markets and competitors' activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand's direction, choices and tactics

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