Marketing Analyst

2 days ago

Pasig, National Capital Region, Philippines Timezone Full time $40,000 - $60,000 per year

Who we are: Timezone is the leading brand of Family Entertainment Centres in the Asia Pacific region, delivering entertainment concepts that provide a social experience filled with state-of-the-art interactive games, rides and attractions. Timezone is part of the Entertainment and Education Group (TEEG) which includes other awesome entertainment brands Zone Bowling, Kingpin and Play N Learn. Together with Global operations, the business forms one of the world's largest Family Entertainment Centre groups operating across 7 countries with over 300 locations

About the Role: Based in Timezone's office in Manila, Philippines and seconded to TEEG reporting to the Group Head of Digital. This role will be responsible to analyse qualitative data, trends, strategies, and competition aiming at improving the guest experience in all digital touch points and provide suggestion to regional teams for new opportunities for marketing campaigns.

Job Description:

  • Responsible for tracking, reporting, and analysing the performance of marketing and business initiatives, ad-hoc analytic requests, and development/automation of regular reports.

  • Analyses external and internal customer data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and own research methods.

  • Evaluates customers' behaviour and provide insights and recommendations for further enhancements to the guest experience.

  • Provides actionable overall market and customer insights to address key strategic questions.

  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable

  • Track and forecast trends and analyse in detail the data collected to provide management with thorough reports and results

  • Design specific research methods such as surveys

  • Conduct competitive research and analyze benchmarking data

  • Be the go-to person for any analytics question related to all digital channels

  • Champion all tracking implementation for every digital channels

Qualification and Experience:

  • Bachelor's degree in marketing, Business Analytics, Statistics, Economics, or a related quantitative field.

  • Minimum of 2 years of relevant experience working as a marketing analyst or in a similar role involving data analysis and reporting.

  • Proven ability to work with and analyze large datasets from various sources.

  • Strong proficiency in data analysis tools and software (e.g., Google Analytics, Looker Studio, Excel). Familiarity with data visualization tools (e.g., Power BI, Tableau) is a plus.

  • Excellent analytical and problem-solving skills with the ability to translate data into actionable insights and recommendations.

  • Strong understanding of digital marketing principles and metrics across various channels (e.g., SEO, SEM, social media, email marketing).

Personal Characteristics:

  • Good analytical skill

  • Attention to detail

  • Service attitude – Guest Obsessed

  • Teamwork approach - Partner

  • Result oriented – Remarkable

  • Responsible and honest - Real

  • Pro active

  • Good communication skills

If you think you're ready to be part of our team, apply now

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